If you're wondering who is the man in the Trivago advert is, the answer depends on which commercial you've seen.

The current face of Trivago is Jürgen Klopp, the former Liverpool and Borussia Dortmund manager. He became Trivago's global ambassador in 2024 and now appears in the company's latest travel advertising campaigns.

However, many viewers still associate Trivago with Tim Williams, the actor who became known worldwide as the "Trivago Guy" after appearing in the company's commercials for more than a decade.

Because older adverts continue to appear online, many people are unsure whether the man they have seen is Klopp or Williams.

Who Is the Man in the Current Trivago Advert?

The man currently appearing in Trivago adverts is Jürgen Klopp.

Known for his successful football management career with Liverpool F.C. and Borussia Dortmund, Klopp joined Trivago as a global brand ambassador to help refresh the travel brand's image.

Rather than playing a fictional character, Klopp appears as himself. The adverts focus on his personality, humour and travel experiences while promoting Trivago's hotel comparison platform.

His appointment marked one of the biggest celebrity partnerships in the company's history.

Who Was the Original Trivago Guy?

Before Klopp, the face of Trivago was actor Tim Williams.

Williams appeared in Trivago commercials across Europe, North America and other international markets for many years. His relaxed appearance, open-collar shirts and casual presentation made him instantly recognisable.

The campaign became so well known that many people still search for "Trivago guy" even years after the adverts first aired.

Although Williams is no longer the primary face of the brand, his commercials remain widely viewed online and continue to generate search interest.

Why Did Trivago Replace Tim Williams?

Trivago has never described the move as a direct replacement. Instead, the company shifted towards a celebrity-led strategy by partnering with Jürgen Klopp.

Klopp's global profile, particularly among football fans, gave the company access to a broader audience and helped modernise its marketing approach.

As a result, current Trivago television and online adverts now focus primarily on Klopp.

Quick Answer

If you have recently seen a Trivago advert on television, YouTube or streaming services, the man is almost certainly Jürgen Klopp.

If you remember older Trivago commercials featuring a casually dressed spokesman discussing hotel deals, that was actor Tim Williams.