For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

"As a coffee lover I was immediately drawn to the Cafétouch" / Email Campaign of the Month: Liquidline – August 2014

Editor : I found this very useful review of an email shot. It's from forfront

Email Campaign of the Month: Liquidline – August 2014

Hand-picked from the thousands of emails sent on e-shot™  the victorious Campaign of the Month is, as usual, a very deserving champion. Without any more waffle, let’s get down to business. The winner is Liquidline for their campaign, “Introducing Cafétouch”!

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A huge round of applause is in order for this very attractive, inviting and effective email. As a coffee lover I was immediately drawn to the Cafétouch (but that’s not the only reason we’ve selected their email!)

Read on to learn exactly why their message has claimed our coveted prize.