When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness.

And that's what we get in this Moon Pie Media-created ad for Tarn-X.

But the double entendres don't stop there. We get, "Do you think it will work on the junk in that trunk" and "Look at my can" before it's done.

Gotta love the porny music too.

Mobile commerce has continued to increase its share of the UK eRetail market, with over a third of all online sales now made on mobile devices, according to the latest results from the IMRG Capgemini Quarterly Benchmarking report.

The report, based on sales figures from February to April 2014, showed mobile commerce rose to 34 per cent, up from 32 per cent in the previous quarter and only 20 per cent in the same period last year. Over the past four years, mCommerce penetration has grown by 3,400 per cent, showing a dramatic shift towards smartphone and tablet use in eRetail.

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Cast your eyes over industry publications and you won’t need to look too far to find an article or news item on beacons, or as its commonly referred to as, ibeacons.

But what is this technology and how is it supposedly changing the way location based services can be delivered? Or in fact, perhaps the right question to ask – will it indeed make the kind of impact technology analysts are anticipating in mobile engagement solutions?

What is a Beacon?

Let’s begin by clarifying the various terminologies and acronyms used in the beacon world. Beacons (not iBeacons – which is a Trademark referring to Apple’s version of the tech) are essentially small portable devices, no bigger than a matchbox that in tech terms is a Bluetooth Low Energy (BLE) 4.0 chip, otherwise known as Bluetooth Smart. BLE is not be confused with its forerunner, the classic Bluetooth technology that we’ve known of for some years. One of the notable characteristics of BLE is that it is has an integrated power source sufficient enough to run the device for up to 2 years, possibly longer with some available devices. Once installed, the Beacons transmit a 2.4 GHz Bluetooth signal which can then communicate with your smartphone based on a range from as close as a couple of inches to as far as 200 feet.

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Mobile Shopping Drives UK Retail Ecommerce Sales

Shopping on mobile devices will account for a rapidly growing share of UK retail ecommerce sales and is expected to contribute to strong ecommerce sales growth this year, according to new figures from eMarketer. Already, over one-quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five.

HelloFlo tampons throws a party for periods

This is verging on genius: a new film from HelloFlo – which describes itself as a ‘tampon subscription service’ – promoting (I was going to say plugging) its Period Starter Kit.