An Australian PR firm has issued a hasty apology after distributing a press release which used the downfall of disgraced Rolf Harris as a bizarre way of promoting its client.
AC Agency admitted the release was “in poor taste” and apologised for any offence.
The opening paragraph of the original release, issued earlier today, read: “Since the scandal of Rolph (sic) Harris there is only one other great Australian household name left – Pro Hart – and he’s having the last ever sale of his private art collection!”
Later, Dora Nikols, who sent the release, distributed an apology.
“This morning I sent out an email pitch referring to the recent scandal surrounding Rolf Harris in an effort to draw attention to a much loved household name – Pro Hart.
“I would like to deeply apologise for using a story angle that I now realise was in poor taste and deeply regret offending anyone. This angle was in response to an article we had published in Crikey that referred to the disgraced Australian which I should never have used.
“Please accept my deep apology and an updated pitch below about the last ever auction of Pro Hart’s work and an interview opportunity with Australian art historian Gavin Fry. My sincere apologies, Dora.”
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