'Fresh' UK Marketing News from theMarketingblog

Women for Women : A Social Media Agency Takes an Edgy Approach

Pat Law, who started her social media agency, Goodstuph, in Singapore in 2010, has developed a reputation for being unconventional. She has cropped hair, tattoos and funky glasses, and is openly gay — all of which help her stand out in this prosperous but socially conservative city. “I will piss a person off within the first five minutes of meeting them,” said Ms. Law, with more than a hint of pride.

From a business standpoint, the tough persona seems to work for Ms. Law. Her nine-employee firm has won industry awards for its quirky, sometimes edgy, social-media campaigns, and is on track to make 10 million Singapore dollars (about $8 million) in annual revenue in the next two years. Clients include Sony, Sephora, Electrolux and BMW’s Mini. “We are not good at wining and dining,” she said. “We don’t know how to treat clients like they’re God. But we deliver on the work.”


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Use ad:tech London in October as an opportunity to meet, entertain and bond with existing and prospective customers


Why exhibit?

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology.

ad:tech London is the must-attend event for anyone who sells to brands, agencies or media owners.

For more detailed information on the ad:tech audience contact Melanie Somers.

Lead generation  Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions.

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Rising star Kyrgios could see sponsorship bonanza

Rising Aussie tennis superstar Nick Kyrgios will earn a bumper pay day for his exploits at Wimbledon but the off-court windfall is likely to far exceed his pay check for reaching the quarter-finals.

Sports marketing experts have predicted the teen sensation, who beat former Wimbledon champion Rafael Nadal to reach the last eight, could command lucrative deals from sponsors.

kyrgios nike

Nike’s logo was prominent in TV coverage of Kyrgios’ victory But to really earn the top dollars he must kick on and repeat his form in forthcoming tournaments.

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PR Blunders : Australian PR company apologises for tasteless Rolf Harris release

An Australian PR firm has issued a hasty apology after distributing a press release which used the downfall of disgraced Rolf Harris as a bizarre way of promoting its client.
AC Agency admitted the release was “in poor taste” and apologised for any offence.

The opening paragraph of the original release, issued earlier today, read: “Since the scandal of Rolph (sic) Harris there is only one other great Australian household name left – Pro Hart – and he’s having the last ever sale of his private art collection!”

Later, Dora Nikols, who sent the release, distributed an apology.

“This morning I sent out an email pitch referring to the recent scandal surrounding Rolf Harris in an effort to draw attention to a much loved household name – Pro Hart.

“I would like to deeply apologise for using a story angle that I now realise was in poor taste and deeply regret offending anyone. This angle was in response to an article we had published in Crikey that referred to the disgraced Australian which I should never have used.

“Please accept my deep apology and an updated pitch below about the last ever auction of Pro Hart’s work and an interview opportunity with Australian art historian Gavin Fry. My sincere apologies, Dora.”

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Will Android TV be the foothold that Google require? / Lee Baring, Account Director, adconnection

Lee Baring, Account Director, adconnection writes ...

You may have seen in the press recently the usual excitement that precedes any new product from Google, Google TV is a-coming and the jumped up little search engine’s quest for world domination continues.
Google’s last try at TV wasn’t exactly classed as a success, the re-launch will drop the name “Google TV” and adopt the name “Android TV”.  The issue with Google’s last try was that their objective was to “fix” our TVs, Eric Schmidt famously bet that Google TV would be present in the majority of TVs by 2012 – hand’s up, who’s uses Google TV?

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