'Fresh' UK Marketing News from theMarketingblog

Apology : "The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients."

Ogilvy & Mather has apologised for an ad, made by its Indian offices for a mattress brand, that used illustrations of Malala Yousafzai, the Pakistani schoolgirl who was shot by the Taliban.

Kurl-on ad by Ogilvy Mather

Kurl-on: ad by Ogilvy & Mather

The poster campaign, for mattress brand Kurl-On, shows cartoon drawings of Yousafzai being shot in the head, falling onto a mattress then bouncing back up and receiving an award.

The Yousafzai ad is one of three in the same campaign. The other two depitct deceased Apple founder Steve Jobs and Mahatma Gandhi. It is not clear whether the posters occupied any paid media spots.

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Women for Women : Supermarkets are the hottest new place to pick up a date and Sainsbury’s on a Saturday is best

Get him up the aisle: UK shoppers finding love in the supermarket

  • One in eight has given their number to a fellow supermarket shopper
  • 6.38pm is the prime time to find love in the supermarket
  • Pizza aisle the biggest hotbed of supermarket flirting

Forget bagging a bargain, research from shopper marketing app,@Shopitize has found that supermarkets are the hottest new place to pick up a date. Brits are going wild in the aisles, according to the latest consumer insight data from Shopitize, with one in eight (13 per cent) saucy shoppers admitting to exchanging numbers with a fellow trolley-pusher. Six per cent have dated someone they met in the supermarket, whilst staggeringly, two per cent of those questioned said they had married someone they met at the supermarket.

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