'Fresh' UK Marketing News from theMarketingblog

User engagement./ Content marketing teams are looking for better methods to track engagement on social media - here's one answer

With more than 300 million users, LinkedIn is one of the fastest-growing social networks. Yet for many people, LinkedIn functions mainly as a digital résumé. The platform has the numbers, but now it’s turning its focus toward user engagement.

Simultaneously, content marketing teams are looking for better methods to track engagement on social media.

The Content Marketing Institute reports that 93% of B2B marketers are using content marketing, but only 42% believe they’re effective at it. Brands are often unclear about who their audience is, what’s valuable to them, and how to deliver that value consistently.

They’re also tracking data that isn’t actually relevant. “Likes,” clicks, and favorites aren’t indicators of genuine engagement — especially for B2B brands.

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Confidence, n: Doing the Telegraph crossword puzzle with a pen

15.05.2014: Evening Event, 6:30pm-9:00pm  Buy tickets

how to: Master cryptic crosswords. Breaking the Code

with Mephisto (Tim Moorey)

Confidence, n: Doing the Telegraph crossword puzzle with a pen.

For enthusiasts at all levels who are still using pencils, this evening event will provide the clues you need to cracking cryptic crosswords. Tim Moorey will explain the Ximenes rules and take you through the basics, after which – with the help of a Hendricks Gin break – you will solve a problem of your own. In the words of Stephen Sondheim, ‘The nice thing about doing a crossword puzzle is you know there is a solution.’

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Carlsberg World Cup campaign : You are invited to play ‘border football’.

In a clever World Cup campaign from lager merchants Carlsberg, people from both sides of the borders in Belfast, Nicosia and Kosovo were invited to play ‘border football’.

carlsberg border football

The film, according to the release, demonstrates how football ‘can overcome barriers and borders, to create a positive experience for the people taking part’, using ‘what divides people to bring them closer’. Which is a very nice line, you have to admit.

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de Winter launches agency ‘The Retail Room’ - ‘a new breed of retail PR and social agency'

de Winter sets it sights on dominating the UK retail sector this week, as it launches a new business venture, The Retail Room at this year’s BCSC Purple Apple Awards.  http://theretailroom.co.uk/

The PR and social media agency, which celebrates its 25th year in business this year, has solid heritage with offices in three key North West cities, is using its multiple award winning success in the retail sector to launch the Retail Room, a new addition to its ever-growing business group.

Described by Managing Director, Kate Cox as ‘a new breed of retail PR and social agency' the 18 strong team will deliver a plethora of services, offering a ‘one-stop shop’ approach for the retail sector.

"We've delivered national award-winning campaigns for shopping centres throughout the UK for many years.” Said Cox, MD of both The Retail Room and de Winter. “It makes sense for us to reflect our knowledge and passion for this sector by evolving our agency focus specifically to the retail industry. “

For more information contact Jenny Trelfa on jenny@theretailroom.co.uk or Becki Rogerson on becki@theretailroom.co.uk or call The Retail Room on 01244 325 751.

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