'Fresh' UK Marketing News from theMarketingblog

23red, has unveiled a colourful campaign for Bluewater - 'Find the shoe that's you (today)

Bluewater Spring/Summer Campaign

Integrated creative agency, 23red, has unveiled a colourful campaign for Bluewater – ‘Find the shoe that’s you (today)’ – highlighting the retail destination’s Spring/Summer fashion offering.

The campaign – running across OOH, press and online – features a selection of women’s footwear, with the strapline ‘Find the shoe that’s you (today)’. Each shoe in the creative reflects a key fashion trend of the season – underlining Bluewater’s fashion credentials – while personifying an array of mood states, playing on the way in which the shoes women wear can express their mood.

Read more

The Most Important "Sexy" Model Video Ever

Save the Children America asked New York City fashion models to come prepared to shoot a ‘sexy’ commercial. 'save the children sexy campaign'

 It all starts out well enough, all knowing eyebrow-raises, neck-stroking and slow-shifting, but soon, the models get a tiny bit uncomfortable when asked to read some facts in the same smouldering way.

If you can ignore the Buzzfeedesque title (‘The Most Important “Sexy” Model Video Ever’) and the cringeworthy coquettish introduction, it’s a clever way to highlight facts that otherwise just don’t sell:

Kit for Kids appoints Babyville at Clareville

Cot mattress specialist, Kit for Kids has appointed Babyville at Clareville to handle its PR & marketing communications in the UK. Kit for Kids Baby are market leaders in cot mattress design having pioneered the concept “The Science of Safer Sleeping”. Kit for Kids Baby recognize that cot mattress design is not an art form but a science. Read More...

Kit for Kids Baby have recently launched the new Ellergenictm  range of cot mattresses, this range aims to give parents peace of mind that their child’s mattress is as hygienic and safe as possible. It is the first cot mattress to receive the Allergy UK seal of approval and actively supports the Lullaby Trust and their invaluable work by donating £2 from every Ellergenic cot mattress sold. Babyville at Clareville will communicate this message to new and expectant parents via a multi channel media relations campaign. The Kit for Kids By Carla nursery accessories range offers essential nursery items in beautiful patterns and luxury designs for new parents and parents to be; these include pregnancy pillows, blankets, sleeping bags and changing mats

Read more