Save the Children America asked New York City fashion models to come prepared to shoot a ‘sexy’ commercial. 'save the children sexy campaign'
It all starts out well enough, all knowing eyebrow-raises, neck-stroking and slow-shifting, but soon, the models get a tiny bit uncomfortable when asked to read some facts in the same smouldering way.
If you can ignore the Buzzfeedesque title (‘The Most Important “Sexy” Model Video Ever’) and the cringeworthy coquettish introduction, it’s a clever way to highlight facts that otherwise just don’t sell:
