In a clever World Cup campaign from lager merchants Carlsberg, people from both sides of the borders in Belfast, Nicosia and Kosovo were invited to play ‘border football’.
The film, according to the release, demonstrates how football ‘can overcome barriers and borders, to create a positive experience for the people taking part’, using ‘what divides people to bring them closer’. Which is a very nice line, you have to admit.
de Winter sets it sights on dominating the UK
retail sector this week, as it launches a new business venture, The Retail Room
at this year’s BCSC Purple Apple Awards. http://theretailroom.co.uk/
The PR and social media agency, which celebrates its 25th year in business this year, has solid heritage with offices in three key North West cities, is using its multiple award winning success in the retail sector to launch the Retail Room, a new addition to its ever-growing business group.
Described by Managing Director, Kate Cox as ‘a new breed of retail PR and social agency' the 18 strong team will deliver a plethora of services, offering a ‘one-stop shop’ approach for the retail sector.
"We've delivered national award-winning campaigns for shopping centres throughout the UK for many years.” Said Cox, MD of both The Retail Room and de Winter. “It makes sense for us to reflect our knowledge and passion for this sector by evolving our agency focus specifically to the retail industry. “
For more information contact Jenny Trelfa on jenny@theretailroom.co.uk or Becki Rogerson on becki@theretailroom.co.uk or call The Retail Room on 01244 325 751.
Bluewater Spring/Summer Campaign
Integrated creative agency, 23red, has unveiled a colourful campaign for Bluewater – ‘Find the shoe that’s you (today)’ – highlighting the retail destination’s Spring/Summer fashion offering.
The campaign – running across OOH, press and online – features a selection of women’s footwear, with the strapline ‘Find the shoe that’s you (today)’. Each shoe in the creative reflects a key fashion trend of the season – underlining Bluewater’s fashion credentials – while personifying an array of mood states, playing on the way in which the shoes women wear can express their mood.
Save the Children America asked New York City fashion models to come prepared to shoot a ‘sexy’ commercial. 'save the children sexy campaign'
It all starts out well enough, all knowing eyebrow-raises, neck-stroking and slow-shifting, but soon, the models get a tiny bit uncomfortable when asked to read some facts in the same smouldering way.
While nowhere near as moving as its Christmas ad last year, John Lewis' 150th anniversary ad is a nostalgia-laden look at 150 years of life in England presented in one flowing long shot that shifts from one era to the next.