Brewdog @brewdog has turned (part of) its attention to the food that it serves, seeking ‘to make the food options in our bars top notch across the country’ and ‘embarking on a new mission to step up our game and get some of the most exquisite, tasty food available to pair with your brews’.
On Sunday 11th May, the world’s number one jobsite worldwide Indeed.com launched its multi-million pound global brand campaign in the UK. The campaign will be rolled out to other markets, including the US, later this year. It marks a milestone in Indeed’s evolution, which has grown organically since its launch in 2004 with no traditional marketing spend, due to its “Google search model” for job listings. Watch the ad.
With more than 300 million users, LinkedIn is one of the fastest-growing social networks. Yet for many people, LinkedIn functions mainly as a digital résumé. The platform has the numbers, but now it’s turning its focus toward user engagement.
Simultaneously, content marketing teams are looking for better methods to track engagement on social media.
The Content Marketing Institute reports that 93% of B2B marketers are using content marketing, but only 42% believe they’re effective at it. Brands are often unclear about who their audience is, what’s valuable to them, and how to deliver that value consistently.
They’re also tracking data that isn’t actually relevant. “Likes,” clicks, and favorites aren’t indicators of genuine engagement — especially for B2B brands.
15.05.2014: Evening Event, 6:30pm-9:00pm Buy tickets
with Mephisto (Tim Moorey)
Confidence, n: Doing the Telegraph crossword puzzle with a pen.
For enthusiasts at all levels who are still using pencils, this evening event will provide the clues you need to cracking cryptic crosswords. Tim Moorey will explain the Ximenes rules and take you through the basics, after which – with the help of a Hendricks Gin break – you will solve a problem of your own. In the words of Stephen Sondheim, ‘The nice thing about doing a crossword puzzle is you know there is a solution.’
This week - Twitter for Beginners. A practical workshop in getting started / Mark Longbottom | http://t.co/dQdK0HUs19
— Will Corry (@slievemore) May 11, 2014