'Fresh' UK Marketing News from theMarketingblog

Confidence, n: Doing the Telegraph crossword puzzle with a pen

15.05.2014: Evening Event, 6:30pm-9:00pm  Buy tickets

how to: Master cryptic crosswords. Breaking the Code

with Mephisto (Tim Moorey)

Confidence, n: Doing the Telegraph crossword puzzle with a pen.

For enthusiasts at all levels who are still using pencils, this evening event will provide the clues you need to cracking cryptic crosswords. Tim Moorey will explain the Ximenes rules and take you through the basics, after which – with the help of a Hendricks Gin break – you will solve a problem of your own. In the words of Stephen Sondheim, ‘The nice thing about doing a crossword puzzle is you know there is a solution.’

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Carlsberg World Cup campaign : You are invited to play ‘border football’.

In a clever World Cup campaign from lager merchants Carlsberg, people from both sides of the borders in Belfast, Nicosia and Kosovo were invited to play ‘border football’.

carlsberg border football

The film, according to the release, demonstrates how football ‘can overcome barriers and borders, to create a positive experience for the people taking part’, using ‘what divides people to bring them closer’. Which is a very nice line, you have to admit.

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de Winter launches agency ‘The Retail Room’ - ‘a new breed of retail PR and social agency'

de Winter sets it sights on dominating the UK retail sector this week, as it launches a new business venture, The Retail Room at this year’s BCSC Purple Apple Awards.  http://theretailroom.co.uk/

The PR and social media agency, which celebrates its 25th year in business this year, has solid heritage with offices in three key North West cities, is using its multiple award winning success in the retail sector to launch the Retail Room, a new addition to its ever-growing business group.

Described by Managing Director, Kate Cox as ‘a new breed of retail PR and social agency' the 18 strong team will deliver a plethora of services, offering a ‘one-stop shop’ approach for the retail sector.

"We've delivered national award-winning campaigns for shopping centres throughout the UK for many years.” Said Cox, MD of both The Retail Room and de Winter. “It makes sense for us to reflect our knowledge and passion for this sector by evolving our agency focus specifically to the retail industry. “

For more information contact Jenny Trelfa on jenny@theretailroom.co.uk or Becki Rogerson on becki@theretailroom.co.uk or call The Retail Room on 01244 325 751.

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23red, has unveiled a colourful campaign for Bluewater - 'Find the shoe that's you (today)

Bluewater Spring/Summer Campaign

Integrated creative agency, 23red, has unveiled a colourful campaign for Bluewater – ‘Find the shoe that’s you (today)’ – highlighting the retail destination’s Spring/Summer fashion offering.

The campaign – running across OOH, press and online – features a selection of women’s footwear, with the strapline ‘Find the shoe that’s you (today)’. Each shoe in the creative reflects a key fashion trend of the season – underlining Bluewater’s fashion credentials – while personifying an array of mood states, playing on the way in which the shoes women wear can express their mood.

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