TOUCH and ENGAGE : Targeting and engagement strategies for modern brand marketers

The iMedia Brand Summit is where progressive brand leaders meet to gain insight on tomorrow’s industry trends, benchmark, source partners and build relationships.

Featuring a lively mix of keynotes, collaborative group work, panels, case studies and late night networking, invited guests will debate targeting, engagement and media strategies via two dedicated streams, TOUCH and ENGAGE.

Request an invitation and help us shape the content of the event by filling out this form.

Nurse prank call report gets the green light

Australia : The High Court has given the green light to media watchdog the Australian Communications and Media Authority (ACMA) to publish a controversial report into the prank call by two Today’s Hit Network DJs which led to the suicide of a British nurse.

Via MumBRELLA

Today’s unanimous ruling could allow the ACMA to take the Southern Cross Austereo station off-air as punishment for broadcasting the December 2012 prank call which saw hosts Mel Greig and Michael ‘MC’ Christian, who were impersonating Prince Charles and The Queen, put through to the ward where the then pregnant Duchess of Cambridge was being treated for acute morning sickness.

Jacintha Saldanha, the nurse who put the call through to the ward, took her own life days later.

Today’s decision comes six months after the ACMA was given leave to appeal a Federal Court decision that the media authority had overstepped its powers acting as “accuser and fact finder” in creating the report, which is believed to state the station breached the NSW Surveillance Devices Act by airing the secretly recorded call without seeking permission from the nurse or hospital.

Exclusive : 'In Her Shoes' - our first film by Contented Brands features Camilla Honey of JFDI

'In Her Shoes' a film by Contented Brands from Contented Brands on Vimeo.

Our first exclusive film by Contented Brands features Camilla Honey of JFDI

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum

Here is the first video (In Her Shoes) of a series which will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?  

These films will feature women who are business owners, who head up brands and who also work for large agencies.

If this series of videos captures your imagination talk with us about potential sponsorship. 

Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412