'Fresh' UK Marketing News from theMarketingblog

Movers and Groovers : Barry Adams joins Eyeota as Chief Revenue Officer

Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion. Former Experian Marketing Services GM Barry Adams has joined Eyeota as Chief Revenue Officer, based in its London office.

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Need to know news - Google's algorithm change : adconnection

MOBILEGEDDON: GOOGLE’S MOBILE-FRIENDLY UPDATE

As of tomorrow, 21st April, Google will be rolling out a significant mobile-friendly ranking algorithm, expected to be complete within a week.

The algorithm, which has been referred to as ‘mobilegeddon' amongst webmasters and SEOs, is predicted to have a major impact on mobile search results.

How will it work?

This algorithm will label sites as being mobile-friendly and use this information to determine where a site should rank in the search results.

Statements from Google indicate that it will be an on or off algorithm, this means that websites will simply be labelled as being mobile friendly or not.

It will be run on a page-by-page basis. If a site is 12 pages with 6 pages that are mobile friendly and six that are not, only pages that are mobile-friendly will benefit.

Where mobile usability is a particular concern or if you are looking for advice on how to test the algorithms for your site, adconnection's digital team can put together a report on potential mobile-usability issues. We can also outline what can be done to fix these issues by accessing the site's Google Webmaster Tools account.

Conclusion

From a media perspective, the benefits of mobile advertising on a mobile-friendly site or app are clear. Ad viewability will surge as mobile-friendly companies climb the search rankings and those companies without a good mobile site will suffer.

The rise of mobile and mobile advertising has placed increasing pressure on brands to make their sites more mobile-friendly. Google's new algorithm will encourage those brands yet to crack mobile to now make it a priority or else see their search rankings deplete in the face of their mobile-savvy competitors.

For more information on the above, and to ensure your site is mobile-friendly and Google optimised for SEO and PPC, contact our Digital Performance Manager, Dan Harrington. 

Twin Design / Shutterstock.com



O&M London adds a slice of humour to Pizza Hut

Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.

The comical TV-led campaign, which breaks on 15th April and will run for four weeks, shows the lengths friends will go to taste the new ‘Classic Crust’. An imposter, with an obvious fake beard, pretends to be ‘Tom’ so he can enjoy the pizza with Tom’s girlfriend. However, his cover’s blown when the real Tom arrives home. The imposter panics and jumps through the wall of the apartment, taking the pizza with him.

The humorous TV advert, which is supported by VOD and online activity, is aimed at tempting take-away consumers to sample the new ‘Classic Crust’, which features a crust sprinkled with garlic butter flavoured seasoning.

Adrienne Berkes, Chief Marketing Officer at Pizza Hut Delivery said: “We’re excited to see the response to the Classic Crust campaign as it’s a real game-changing addition to our menu and the advert captures the ‘must-try’ element to the product.”

Gerry Human, Chief Creative Officer at Ogilvy & Mather London, commented: “It’s great that Pizza Hut chose to literally bust through the wall of mediocrity with this campaign” 

Two of the best travel PR stunts of the year so far - Sally Durcan, Hotcow

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!

As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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