'Fresh' UK Marketing News from theMarketingblog

adconnection - the latest campaign for Maplin across TV and digital



Taking advantage of latest changes in viewing habits, adconnection has planned a fully integrated, cross-channel campaign that moves Maplin to all aspects of TV, AV and digital. In addition, through the use of extremely granular targeting of Maplin’s niche target audiences adconnection can massively reduce wastage even across multiple channels.
 
Alongside a first night TV roadblock and high profile spots within key ad breaks, this year’s campaign is going one step further to incorporate a number of ground-breaking video and digital formats.
 
The campaign will run on TV catch-up sites such as All4 (previously 4OD) and Demand 5, Sky adsmart to target relevant audiences with a frequency cap, as well as on other online video platforms. This will include in content video ads and interactive pre roll ads in which viewers will have the opportunity to select one of three Maplin ads to watch.
 

Henry Swift, Head of Marketing at Maplin, had this to say of the campaign: ‘With consumers increasingly watching TV & video content across a range of devices it was important to build a campaign which reflected this. By moving from a TV led to a fully Audio Visual strategy means we can tell the Maplin ‘story’ in a variety of ways and tailor content to a relevant audience’.
 

Dan Grossman, Account Director at adconnection “We’re looking forward to building on our successes with Maplin from last year’s TV campaigns. Key to our strategy for this year is implementing a fully integrated multi-channel campaign to amplify the effect of our TV spots. Harnessing new media technology and video formats, along with harmonised social media, gives us the opportunity to reach our audience across multiple devices in a highly targeted and efficient way”.
 
TV advertising, supported by a full suite of harmonised digital activity, will launch on May 3rd.
Anything you'd like to discuss? Get in touch on contact@adconnection.co.uk


Make sharing your app easy - Jeff Harward

Great apps make social sharing easy and seamless. They make sharing an effortless part of how the app works so that users don't even need to think about it.

Here are some suggestions that will help you design an app that eliminates obstacles and doubts that users might have about using your app and sharing it with friends. 

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Mums doing what they do best – TALKING (Blog Brunch Event)

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WHAT DO 40 DIGITAL MUMS AND 13 BRANDS HAVE IN COMMON?
They love talking and sharing new information. This was the case at the recent Talk to Mums blog brunch in London at Bloomsbury House on Friday, 24th April where an intimate and personal networking session was held to bring mums and brands together face to face.

This invaluable face time enables everyone to understand each other goals and work out a way in which they can work together to deliver better online content and communication.

Over 4 hours the program interspersed between live speakers and 1 to 1 conversations giving everyone a good mix of talk time and listening time. Each brand had 5 minutes to disseminated 1 or 2 key messages to mums and excite them to come over to their stands and engage in a longer dialogue.

The brands in the room all represented health or happiness, with a diverse mix of brands to give variety to the digital mums in the room. Many of the bloggers attending where their in an editorial capacity to find new information to share with their readers and to develop relationships with brands and products they love and want to talk about.

Talk to Mums helps brands talk to mums offline to create better content and conversations online.

Our mission is to get mums and brands across Britain talking more. We offer consultancy, product trial, a calendar of events and a range of bespoke services. Get in touch with sally@talktomums.co.uk

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Movers and Groovers : Barry Adams joins Eyeota as Chief Revenue Officer

Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion. Former Experian Marketing Services GM Barry Adams has joined Eyeota as Chief Revenue Officer, based in its London office.

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