'Fresh' UK Marketing News from theMarketingblog

BlackBerry's UK user base plummets to below 1 million

UK smartphone users shun BlackBerry

eMarketer’s latest forecast of mobile phone usage in the UK paints a very bleak picture for BlackBerry, as the number of UK consumers using the operating system will decline dramatically this year and dip below 1 million users. 

While BlackBerry’s market share has been slipping for several years now, eMarketer’s latest figures indicate that it now has as few as 700,000 users in the UK, with this number expected to fall to 400,000 by 2017.

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Events : 10 predictions for the future of marketing - Fisicusm, Rich Design & Creative, Orchestration ... / dmg::events Japan

 

Tokyo,  January 2015: Technology has always changed how marketing works. What is current will no longer be trending in the future. 

So what will be the next? Here is a prediction created by ad:tech, and supervised by winners of ad:tech tokyo 2015 Attendees Choice Award: Speakers, Daisuke Tomozawa and Mike Homma.

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40% of shoppers unhappy with mobile customer experience and omni-channel - Dyn study

unhappy-mobile-user

By Paul Skeldon

Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.
According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations.

Shoppers’ lack of confidence is strongest with mobile, as 40% of UK consumers – more than any other country surveyed – believe that mobile shopping isn’t as fast and easy as shopping on a computer. This poor experience could explain why over a third (36%) of UK consumers say they don’t plan to make any purchases from mobile devices this year.

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