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W Corry
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. will@themarketingblog.co.uk
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Apparently, almost half of women who work in the marketing industry have reportedly experienced sexism at some point. This is according to a recent survey by The Drum.
In this series of 3-4 minute, filmed interviews with high profile women within the marketing industry, we will ask our interviewees, if they have experienced it and if so how they coped.
These films feature women who are business owners, who head up brands and who also work for large agencies.This time our film features Nicole Yershon, Director Innovative Solutions Ogilvy and Will Harvey Lead & Trend Spotter for VCCP
In each interview the women are also asked a series of other questions e.g.: what are they most proud of, who inspires them, their favourite Ted Talk, whats the next big thing in their industry etc.,
Towards the end of interview the woman will be asked to nominate a man who could do her job – ie ‘Wear Her Shoes’. Then we see the nominee actually walking in their shoes.
Our first film 'In Her Shoes' by Contented Brands featured Camilla Honey of JFDI
The next interview will feature Alex Mecklenburg, Client Partner, We Are Friday
If this series of videos captures your imagination talk with us about potential sponsorship. Call Alex Gulland on 07765 404 404 or Will Corry 01784 434 412
http://www.contentedbrands.com/
The iMedia Brand Summit is where progressive brand leaders meet to gain insight on tomorrow’s industry trends, benchmark, source partners and build relationships.
Featuring a lively mix of keynotes, collaborative group work, panels, case studies and late night networking, invited guests will debate targeting, engagement and media strategies via two dedicated streams, TOUCH and ENGAGE.
Request an invitation and help us shape the content of the event by filling out this form.
Australia : The High Court has given the green light to media watchdog the Australian Communications and Media Authority (ACMA) to publish a controversial report into the prank call by two Today’s Hit Network DJs which led to the suicide of a British nurse.
Today’s unanimous ruling could allow the ACMA to take the Southern Cross Austereo station off-air as punishment for broadcasting the December 2012 prank call which saw hosts Mel Greig and Michael ‘MC’ Christian, who were impersonating Prince Charles and The Queen, put through to the ward where the then pregnant Duchess of Cambridge was being treated for acute morning sickness.
Jacintha Saldanha, the nurse who put the call through to the ward, took her own life days later.
Today’s decision comes six months after the ACMA was given leave to appeal a Federal Court decision that the media authority had overstepped its powers acting as “accuser and fact finder” in creating the report, which is believed to state the station breached the NSW Surveillance Devices Act by airing the secretly recorded call without seeking permission from the nurse or hospital.
