Guido Fawkes: The biggest threat to the leaders post-election may come from their own parties

 by Guido Fawkes | February 9, 2015

Robyn Lawley, size 12, will appear in Sports Illustrated in a bikini from her own line.

Model Robyn Lawley was awake early Thursday morning, eagerly anticipating a career-defining moment: “I’m so excited, I’m dying — I’m dying!”

That’s because Sports Illustrated was announcing Lawley’s appearance in the magazine’s highly anticipated swimsuit edition. And while Lawley’s bikini-clad figure seems like a natural fit, her inclusion is historic. As a U.S. size 12, she’s the curviest model to ever appear in the edition, and she’s doing it while wearing a bikini from her own swimwear line. (Although the bikini in the above photo is by Montce Swim.)

While a U.S. size 12 would typically qualify as plus-size in the fashion industry — even though the average American woman is a size 14 — Lawley doesn’t like to focus on labels.

“I don’t know if I consider myself as a plus-size model or not,” Lawley, who is represented by Wilhelmina Models, says. “I just consider myself a model because I’m trying to help women in general accept their bodies. ”

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The best way for you and your team to write new business - The Content Creation Sales Leads Opportunity

New : TheMarketingblog created this quality,vertical newsletter for Talk to Mums. 

You can now have a newsletter like this for your operation. Your own result driven bespoke newsletter.

• It can be incorporated into your various sites - and better still it follows the right format
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'In Her Shoes'

Apparently, almost half of women who work in the marketing industry have reported sexism at some point. According to a recent marketing study by Drum

A light hearted series of 5 x 3 minutes videos (In Her Shoes) will be seen in theMarketingblog over the next few months. In these on-line interviews, with high profile women within the marketing industry, our interviewees will be asked if they feel ‘sexism in the workplace’ has held them back’?

These films will feature women who are business owners, who head up brands and who also work for large agencies.

Each woman will be asked a series of questions covering the following areas:

• The secret behind their success?. Key personal milestones?
• Their initial inspiration for getting into the industry?
• Advice to anyone who wants to get into their business?
• Have they ever experienced sexism in the workplace, if so did it hold them back and how they dealt with it?

Nicole Yershon (Director of Innovation at Ogilvy) 

and Camilla Honey (Director of JFDI) have confirmed their participation.

During the last part of the interview they will be asked about their favourite pair of shoes.

Then at the conclusion of the interview, they will be asked to nominate a man within their industry that they would like to see wear a pair of women’s shoes - this represents their shoes.  This would be someone they know, admire and feel could do their job.

The following week’s interview will briefly feature the nominated man wearing the women’s shoes or just an empty pair of shoes - if they have turned down the offer.

The style of the interviews will be short, sharp and witty.

Contented Brands

When was the last time you bought tickets to an event the old-fashioned way? Quite a tough question? Perhaps you bought tickets for your child’s school play. The reality is that, since nearly all ticket sales have moved online, event promotion has drastically changed. 

Whether you’re promoting a conference, music festival, training workshop or charity fundraiser, there are many free ways to promote events online  http://www.mitingu.com/

These are our top tips and a few creative ideas to get you started...

Digital Media

Video can be expensive to produce but there are creative ways to whip up a video to draw attention to your event. Do you have footage from a previous event? If so, consider pulling out specific elements and freshening it up with a new background track. If you're hosting a music event, ask your acts for permission to use their footage to promote your lineup. Once you’ve got a video put together, embed on your event page, and share to your audience via social media.

Content Marketing

Create a unique content that ties into your event. If you’re organizing a conference, engage your speakers to answer a few questions for an interview style post or find out if they have content to share as a guest post. If you’re planning  a theatre show, ask actors to share their stories or engage your social audience to suggest questions. Tell the stories of those touched by your charity or cause, if you’re organizing a charity event.

Social Media

This is probably the most referenced method for promoting an event for free online. Just beware that over-promotion on social media isn’t well received. Promotional posts shouldn’t account for more than 10-20% of your daily or weekly updates. Find creative ways to plug your event by sharing a blog post like those mentioned above or an infographic related to the theme or topic of your event. If you’re managing a conference or business event, check out Evvnt’s post on using LinkedIn to promote events.

News Flash If you’re planning an event in January, don’t forget we’re still running our 50% off January promotion! 

Get Fans to do it For You

Incentivize your audience and attendees to share the event with their friends. For example, if an attendee signups up 5 friends they receive a free drink, free ticket upgrade, free track of your headlining artist. Alternatively, you could giveaway tickets to your event to create shares and buzz around your event. Encourage your audience to share the contest in order to boost entries or chance of winning.

Email Marketing

Send event invitations to your existing database. If you don’t have an existing database, once you’ve started to receive registrations you can email them updates and news about your event as well as any special offers. If you are collecting personal information in order to create a tailored event experience, consider how you can start using this information through email ahead of the event.

#eventprofs are you collecting and utilising event registration #data in an optimal way? http://t.co/R5NDJbd14A #eventregistration

— Mitingu (@Mitingu) January 20, 2015

We don’t profess to hold the secret formula to promoting events for free or argue that these ideas are revolutionary. We do however, focus on providing our users with the best possible, free-to-set-up platform, enabling them to create uncluttered, professional event sites, promote and sell tickets, register attendees and view the success of the event with at-a-glance analytics.

Create a free account and explore the platform in your own time. We’re just a click or call away to answer your questions and if you’re planning an event in January, don’t forget we’re still running our 50% off January promotion!

 Graphic at the top by Waag Society