'Fresh' UK Marketing News from theMarketingblog

Events : 10 predictions for the future of marketing - Fisicusm, Rich Design & Creative, Orchestration ... / dmg::events Japan

 

Tokyo,  January 2015: Technology has always changed how marketing works. What is current will no longer be trending in the future. 

So what will be the next? Here is a prediction created by ad:tech, and supervised by winners of ad:tech tokyo 2015 Attendees Choice Award: Speakers, Daisuke Tomozawa and Mike Homma.

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40% of shoppers unhappy with mobile customer experience and omni-channel - Dyn study

unhappy-mobile-user

By Paul Skeldon

Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.
According to the study, only 37% of shoppers think that they get the best service and overall experience online, showing that retailers still have work to do to meet customer expectations.

Shoppers’ lack of confidence is strongest with mobile, as 40% of UK consumers – more than any other country surveyed – believe that mobile shopping isn’t as fast and easy as shopping on a computer. This poor experience could explain why over a third (36%) of UK consumers say they don’t plan to make any purchases from mobile devices this year.

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Last year's most 'offensive' adverts

A list of the most complained-about UK adverts last year has been revealed, racking up a whopping 11,455 whinges between them.

And the top three most 'offensive' adverts to appear on TV screens, billboards or in newpapers last year also come at the top of a list of the most complained-about adverts of all time.

Paddy Powers Oscar Pistorius advert is the most complained-about ad of all time
Paddy Power's Oscar Pistorius advert is the most complained-about ad of all time Credit: Paddy Power

Paddy Power won the dubious honour of the most complained-about ad in history, with its promise offering "money back if he walks" during the Oscar Pistorius trial.

A total of 5,525 people complained about the advert, which was subsequently banned. It also attracted more than 120,000 signatures on a Change.org protest petition.

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