'Fresh' UK Marketing News from theMarketingblog

-See how your #University / #BusinessSchool ranks in our new marketing tool #EduRank

-See how your #University / #BusinessSchool ranks in our new marketing tool #EduRank – http://www.edurank.co.uk 

3 years after the release of the Education Engagement Index (the first online tool to measure Universities’ and Colleges’ social media engagement) the Net Natives team have overhauled the service and relaunched it at EduRank.co.uk.

Edu Rank is the latest education marketing tool to help marketers compare Universitis’, Colleges’ and Business Schools’ social-media performance. Education institutions will be able to monitor their social media performance on a monthly basis and crucially, compare themselves with up to 3 other Universities, Colleges or Business Schools (see EduRank.biz)

Net Natives have also updated the way that institutions are scored and ranked in the index, taking into account the way that education marketers use social media to promote their institution vs using it for student engagement.

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Focused on traditional, end-to-end market research projects - Hard to reach B2B or B2C audiences, sensitive subject, multiple countries, mixed methodology, tough deadlines / insight engineers

At insight engineers we find that our business generally fits into two types of work:

  • Primary research – Traditional, end-to-end market research projects. We tend to conduct work in this area when there’s something ‘tricky’ about it. Hard to reach B2B or B2C audience, sensitive subject, multiple countries, mixed methodology, tough deadlines, etc. We don’t have a field-force to maintain, so we can be method-neutral. We’ll design a bespoke solution based on its merits, rather than sell you a ‘product’.
  • Consultancy – We’re nothing if not grey haired! The benefit of which we’re able to pass on to all our clients, from advising on building an insight function from the ground up, to making sure you’re getting the best value for money from your existing agencies.

insight engineers

Here are some of the things which kept us busy in 2014:

  • Delivered a monthly C-Sat Programme, with leisure and business customers, identifying and tracking ‘magic’ and ‘miserable’ moments in the purchase process, and proving how ‘going-beyond’ to solve a problem strengthens the sales experience, promotes advocacy and enhances future brand loyalty
  • Developed an approach, with SMEs, to evaluate the appetite for a new Cyber security service, from initial proposition through to fine-tuning the precise offer content and sizing the potential uptake within tiered ‘go-to-market’ product bands
  • Identified and took forward drivers of advocacy into helping the client create and craft a motivating reward programme and marketing initiatives for convenience retail (for the next 1-2 years)
  • Identified the resonant and differentiating phrases, territories and look and feel of communication for a low engagement B2B audience in Europe
  • Sized and confirmed the pertinent themes and facts to use for Key Opinion Leader briefings and European Conference Papers for a blue-chip healthcare client
  • Tested and revised a future pricing concept in B2B Service Provision
  • Scripted and managed senior staff briefings of a blue-chip client’s insight portfolio at a series of town hall events
  • Managed the placement of a major advertising tracker, from suggesting agencies to pitch, mentoring the client team through the pitch process and helping ensure that they received best value for money from their new agency

If you have similar issues, and you’d like our help, please get in touch.

I graduated in 1988 with an Honours degree in Geography from Exeter University. This led naturally (!) into a career in market research. 25+ years later, I’m still a market researcher.

Over the years I’ve specialised in print and radio media research, mystery shopping, customer satisfaction, loyalty, branding, advertising and customer experience research. I’ve worked mainly in the financial services, telecoms, energy, retail and technology sectors. I’ve operated in the B2C and B2B environments in the UK and round the world. Although primarily a quantitative researcher I’ve been known to conduct the odd depth or group.

Nowadays, I’d describe my specialities as running ‘tricky’ primary research projects for blue-chip clients on the one hand, whilst providing consultancy on the research process and better use of research on the other.

My work based interests are around better communication of research findings and data visualization.

Away from work, I enjoy FPS and MMORPG PC games and running (although not at the same time).

Movers and Groovers :Airbnb,Travelport,Hyatt, Delano Las Vegas hotel,All Leisure Group, Hurtigruten,Hotel Gotham,American Express ,

Maria Ersmaker has joined HurtigrutenMaria Ersmaker has joined Hurtigruten

Sarah Weetman has been promoted to head of trade sales at All Leisure Group. Weetman was previously group trade marketing manager at the group from 2012 and will now aim to boost its agency sales. She started her careers at Page & Moy in 1998 and also worked at International Cruise & Excursions.

Maria Ersmaker has been named regional sales manager for the southern region at Hurtigruten. Ersmaker has replaced Lucy Hone in the role, who left the cruise line earlier this year. Ersmaker joined the cruise line in 2011 and her accounts will now include Iglu, Bath Travel, Advantage and Travel Network Group.

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Events : Are you are a busy midlife business owner who feels disheartened by your blog’s lack of readers?


Are you are a busy midlife business owner who feels disheartened by your blog’s lack of readers?

Are you wondering how you can share your expertise with a wider audience in a way that feels true to you?

Would you like to learn more about blogging and social media – in a way that suits you?

Brown blog laptopWe are three professional businesswomen, Ute Wieczorek-King, Jean Wolfe and Alice Elliott, who are combining our business coaching, marketing and blogging expertise, together with our experience in training in blogging.

Together we have created a complimentary one-week blogging e-course for you called “The Essential Mindset: Prepare to Share”, that will teach you some simple steps you can implement right away.

Our course will also help you to lay a solid foundation for all your online activities. It can be used as a stand-alone course or as part of our full 4-week coaching programme “Attract Readers; Gain Impact”which we are launching this spring.

Here is what you will learn in just one week:

  1. How to define what blogging success means to you
  2. How to apply the sharing mindset within blogging
  3. How to create space for your blog in every aspect
  4. How to get your blog to work harder for you and your business
  5. How to effectively begin promoting your blog

Join us if you would like to adopt the right mindset and focus, be able to create time for your blog and get it to perform better.

How does it work?

When we carried out a survey last year, we learned that most of you wanted to know how to get your blog noticed more. We have now created learning material that answers your most pressing questions, both in this one-week course as well as our full course.

You will receive a daily email lesson with no more than three easy actions for you to complete. You can work through our material in your own time when it suits you.

“The Essential Mindset: Prepare to Share” is a fun and friendly and jargon-free course that will help you to maintain your standards. By following our simple but straightforward action advice you will ‘light up’ your blog and start raising your profile online in just one week.

Who are we?

Ute Wieczorek-KingUte Wieczorek-King, Success Network, is an experienced UK-based German business owner, coach, trainer and mentor who started blogging in 2008. She didn’t find it easy at first, especially as she doesn’t write in her native language. However she approached blogging believing the new ‘social world’ is about building genuine relationships with people rather than manipulating new technology for business gain. She has written several e-books and 100s of blog posts, and guest blogs for The Huffington Post and Prowess 2.0.

“It was really helpful getting Ute’s support for the blog series I was working on. Receiving practical tips and feedback moves you forward which is particularly useful when you can’t see the things that may be blatantly obvious to others.” Doreen Gowing, Hypnotherapist

Jean WolfeJean Wolfe, Creative Spark Communications, is an established marketer, writer and radio broadcaster. Jean’s skills include helping women to speak up for their way of doing business, both on the radio and the Internet. She is fascinated by the fact that blogging is often more enjoyable than writing a website, and feels this is a more authentic way to market a business. She has been a teacher, publicist for book authors, and marketed and sold solar electric products internationally.

“Jean gives you the courage to break boundaries in both business and personal arenas, which allows for real freedom and expression.” Janie Grover, Brunel University

Alice ElliottAlice Elliott, Fairy Blog Mother, has been blogging for 10 years and is a WordPress trainer specialising in teaching beginners and post-beginners. She is well known for “explaining things really simply” through her highly visual e-courses that provide foundational blogging tuition from Level 0. She is self-taught, and it was through her experiences of having very little help to fathom the technical side of blogging that inspired her to create the Fairy Blog Mother. Last year she won an award at the National UK Blog Awards, and regularly guest writes for many established blogs.

“Alice Elliott (Fairy Blog Mother) is one of those rare people who can explain a paragraph of complex technical data in one brief English sentence.” Jo Sandelson, Heir Raising blog

When will this course happen?

We have chosen two weeks to deliver the course: Monday 19 – Friday 23 January or Monday 26 – Friday 30 January 2015. 

Choose which week is best for you (each week is the same course):

Yes Im interested in 19 January    Yes Im interested in 26 January

Signing up to our complimentary e-course will be a perfect opportunity to try our friendly, practical and jargon-free approach. You won’t have anything to lose, and you will gain a lot of valuable information that you can start implementing on your blog straight away.