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W Corry
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. will@themarketingblog.co.uk
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Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.
Taking the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA.
This video highlights the campaign, showing the technology (which I LOVE) at work:
For completeness and whilst I’m on the subject, I’ve also been getting involved with virtual reality PR recently, helping to promote the work of new-ish client, virtual reality specialists Visualise.
E-cigarettes, sports nutrition and “free-from” are the fastest-growing products in UK supermarkets by sales volume – according to the latest data from global information and insights company Nielsen.
Volume sales of e-cigarettes are up 49.5% year-on-year, followed by sports
nutrition bars, powders and shakes (up 42.8%).
The rise of e-cigarettes has seen an accompanying 6.1% decline in volume sales
of nicotine replacement products such as patches and gum.
Adam Leyland, editor of The Grocer, who analysed Nielsen’s data, says: “As the
Chancellor continues targeting the tobacco industry, cigarette sales continue
to fall, down 2.2% by volume, however, rolling tobacco sales are up
4.4%. The rise of e-cigarettes is the biggest trend in this market, with
10 Motives overtaking E-Lites as the leading brand.”
Brittany Ferries is positioning itself as the premium ferry and holiday operator to France and Spain with integrated campaign - 'Discovered anything lately?' - spanning TV, digital and press.
Richard Price, head of marketing at @BrittanyFerries Brittany Ferries, commented: "January remains a key time for planning holidays, especially for families with school age kids, so we want to reach out to this audiences with the aim of getting on their radar for both our key destinations and our travel genre.
The creative itself features warm and recognisable scenarios involving holidaymakers discovering new experiences in a bid to evoke nostalgia and remind potential customers of the things they love about holidays.
Jon Elsom, executive creative director at Bray Leino, said the campaign "builds on our 'any' brand platform in an inspiring and heart-warming way".
Elsom added: "Our new TV and cinema spot tempts you to discover things about France and yourself, alongside digital and print work that delivers travel bags of emotion underpinned with helpful holiday info.
"The campaign look and feel continues to position Brittany Ferries as the premium ferry and holiday operator.
Campaign activity, including TV, cinema, press, online, PPC and web, runs from the end of December through the key holiday booking period at the start of 2015.
