Affiliate Window’s December 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and lastminute.com. 

Headlines for December:

• Boxing Day saw us exceed 50% of traffic through a mobile device for the first time ever
• 47,100 sales each day originated from a mobile device (smartphone and tablet)
• 19,900 of these were through a smartphone
• 664 clicks originated from a mobile device every minute
• 822 sales were generated through a smartphone each hour
• 32.75% of revenue generated for our advertisers in December was through a mobile device

Key stats include:

• 44.37% of traffic originated from a mobile device - up from 44.17% in November
• 22.75% of traffic came from a smartphone – up from 22.70% in November
• 37.35% of sales originated from a mobile device – up from 36.46% in November
• 15.75% of sales came from a smartphone – up from 14.74% in November
• Mobile traffic converted at 4.92% - up from 4.77% in November
• Mobile Average Order Value (AOV) was £62.96 – down from £66.92 in November

Individual Device Trends:

• Android smartphones accounted for 26.20% of smartphone traffic and 26.03% of sales
• Android tablets accounted for 40.96% of tablet traffic but only 22.99% of sales
• Tablet devices converted at 6.72% while smartphones dragged down the overall mobile conversion rate – converting at 4.07%
• iPad typically converts at 3 percentage points above Android tablets
• iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do

Read more

Movers and Groovers : 8 new appointments January 2015 - IMRG, OMD UK,Thinkbox,.Barclay Simpson, Chime Specialist Group, ITN Productions,.Omnico Group

Andy Mulcahy has a new job. Now Insight Editor at IMRG.

Guy Melzack has a new job. Now Marketing and Communications Manager at OMD UK. Read more Video : Specsaver ad problems, John Lewis Christmas saved, Channel 4 Irish Famine Blunder, IRX 2015, TheMarketingblog January 5th 2015 What’s up next? A sitcom on The Holocaust maybe with funny fat Nazis eating victims alive? Channel 4 has commissioned a sitcom about the Irish Famine in which one million Irish died of starvation and one million emigrated. What a great subject for From www.themarketingblog.co.uk   John Lewis's Christmas saved by online sales John Lewis's Christmas saved by online sales http://t.co/ZTjarRp7VO via @MailOnline— Will Corry (@slievemore) January 5, 2015 From www.themarketingblog.co.uk   IRX 2015 : Top speakers @JustEatUK @jackwills @eDreams_en @selfridges @waitrose @KitbagUK 25-26 March Top speakers @JustEatUK @jackwills @eDreams_en @selfridges @waitrose @KitbagUK 25-26 March http://t.co/5rcxTvHL4q From www.themarketingblog.co.uk   Laughter Spot : “You will prepare me a gourmet meal tonight, and when I’m finished eating my meal, you will serve me a sumptuous dessert” Video : Who is this hot ad girl? “No seagulls were harmed in the making of this video” Congrats - You are reading theMarketingblog EXTRA Will Corry 01784 434 412 Virtual reality PR / British Airways help public make ‘US trip a reality’ in cool virtual reality stunt / Rich Leigh Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways. Taking the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA. This video highlights the campaign, showing the technology (which I LOVE) at work: For completeness and whilst I’m on the subject, I’ve also been getting involved with virtual reality PR recently, helping to promote the work of new-ish client, virtual reality specialists Visualise. Read more FMCG research / Old-fashioned staples fall in sales, while frozen food also continues downward slide in the wake of the horsemeat scandal / Nielsen E-cigarettes, sports nutrition and “free-from” are the fastest-growing products in UK supermarkets by sales volume – according to the latest data from global information and insights company Nielsen. Volume sales of e-cigarettes are up 49.5% year-on-year, followed by sports nutrition bars, powders and shakes (up 42.8%). The rise of e-cigarettes has seen an accompanying 6.1% decline in volume sales of nicotine replacement products such as patches and gum. Adam Leyland, editor of The Grocer, who analysed Nielsen’s data, says: “As the Chancellor continues targeting the tobacco industry, cigarette sales continue to fall, down 2.2% by volume, however, rolling tobacco sales are up 4.4%. The rise of e-cigarettes is the biggest trend in this market, with 10 Motives overtaking E-Lites as the leading brand.”  Read more Older Newer