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Oban Digital’s channel manager Hayley Phoenix-Stones and head of SEO Emily Mace will be speaking at this year’s Ad:tech, London. Titled ‘The SEO secret sauce to international success’, Hayley and Emily will discuss the importance of International SEO for businesses hoping to expand into foreign markets and improve performance.
Join Oban’s speaker session on 22nd October in the Seminar Theatre 1 at 11:20am as we talk you through how finding out about your local market needs can take your business that extra mile.
The Oban team will also exhibiting at stand 411, come and say hi and hear how we can help you grow globally.
When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.
There are countless tools dedicated to the daunting task of keyword research and there’s a greater pickup in tools for multilingual keyword research. Albeit a really promising trend, we should never believe tools can replace the work of a native expert in a given market.
Simon Lowden, chief marketing officer at PepsiCo North America, told USA Today the Amazon rollout "lets PepsiCo use a high-profile channel to gauge initial response.
It also allows the product to get some scale and awareness before it goes into the bottler system."
A Pepsi spokesman further told Reuters the decision follows online successes for Pepsi's other products. Starbucks Double Shot Light, sold through a joint venture with Starbucks, is Pepsi's top-selling online item year-to-date.
Posted by Daniel Newman in Social Media
http://www.reachingnewprospects.com/
Back in 2011 Google released a study called “Zero Moment of Truth.” The purpose of the study was to better understand the informed consumer who was able to create buy/sell parity by using the vast resources of the web when making their buying decisions.
The results were overwhelmingly supportive of the idea that the Internet is changing the buyer’s journey. The primary drivers of this change was the amount of content that companies were creating that allowed buyers to become informed without the direct involvement of a vendor.
For those less familiar with the Zero Moment, here are a few of the highlights of the 2011 study.
Now this was nearly 5 years ago. Fast forward to today and all of these trends have become more pronounced as our internet usage is on the rise and the amount of data being created is doubling every two years. (The term “Big Data” may ring a bell?)
Spacious, the London property tech startup founded by Entrepreneur First alumni Tushar Agarwal and Tom Watson, together with ex-advisor to the British Prime Minister Rohan Silva, has closed £500,000 in seed funding. The round was led by Spire Ventures, the VC fund set up by Faisal Butt and ex-Dragon James Caan, while Spacious says the additional capital — its first external fundraise, not including involvement in the Entrepreneur First programme — will be used to boost engineering talent and further build out its platform.