Posts for Tag: ad:tech London

Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014

One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

For more information visit our website: Come visit Digital Oyster at Stand 370 ad:tech london. 

‘The SEO secret sauce to international success’ / Oban Digital at ad:tech London


Oban Digital’s channel manager Hayley Phoenix-Stones and head of SEO Emily Mace will be speaking at this year’s Ad:tech, London. Titled ‘The SEO secret sauce to international success’, Hayley and Emily will discuss the importance of International SEO for businesses hoping to expand into foreign markets and improve performance. 

Join Oban’s speaker session on 22nd October in the Seminar Theatre 1 at 11:20am as we talk you through how finding out about your local market needs can take your business that extra mile.

The Oban team will also exhibiting at stand 411, come and say hi and hear how we can help you grow globally.

When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.

There are countless tools dedicated to the daunting task of keyword research and there’s a greater pickup in tools for multilingual keyword research. Albeit a really promising trend, we should never believe tools can replace the work of a native expert in a given market.

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Your opportunity to be crowned The Next Big Thing at ad:tech London after Unilever agree to partner the initiative

Innovative marketing and media tech start-ups will  pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned The Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

In this unique move, Unilever becomes the first consumer brand to partner the conference and exhibition which this year celebrates its 10th birthday with a ‘Digital Decade: Past, Present, Future theme’.

Use ad:tech London in October as an opportunity to meet, entertain and bond with existing and prospective customers

Why exhibit?

ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology.

ad:tech London is the must-attend event for anyone who sells to brands, agencies or media owners.

For more detailed information on the ad:tech audience contact Melanie Somers.

Lead generation  Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions.