For more information visit our website: www.digitaloyster.co.uk. Come visit Digital Oyster at Stand 370 ad:tech london.
What if the next time you rustled around for a snack in the office break room, instead of nicking your cube-mate's yogurt cup you grabbed a gourmet nut bar that directly fuels a global fight against hunger? That's the idea behind This Workplace Saves Lives, a program created by This Bar Saves Lives — one California company that's striving to put life-saving nutrition into the hands of hundreds of thousands of children around the world. "There's 20 million under the age of six, every year, who suffer from severe malnutrition," said Ravi Patel, co-founder of This Bar Saves Lives. "And a child dies every 10 seconds from it." Read more... More about Social Good, Philanthropy, World Hunger, Developing Countries, and Business |
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Oban Digital’s channel manager Hayley Phoenix-Stones and head of SEO Emily Mace will be speaking at this year’s Ad:tech, London. Titled ‘The SEO secret sauce to international success’, Hayley and Emily will discuss the importance of International SEO for businesses hoping to expand into foreign markets and improve performance.
Join Oban’s speaker session on 22nd October in the Seminar Theatre 1 at 11:20am as we talk you through how finding out about your local market needs can take your business that extra mile.
The Oban team will also exhibiting at stand 411, come and say hi and hear how we can help you grow globally.
When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.
There are countless tools dedicated to the daunting task of keyword research and there’s a greater pickup in tools for multilingual keyword research. Albeit a really promising trend, we should never believe tools can replace the work of a native expert in a given market.
Simon Lowden, chief marketing officer at PepsiCo North America, told USA Today the Amazon rollout "lets PepsiCo use a high-profile channel to gauge initial response.
It also allows the product to get some scale and awareness before it goes into the bottler system."
A Pepsi spokesman further told Reuters the decision follows online successes for Pepsi's other products. Starbucks Double Shot Light, sold through a joint venture with Starbucks, is Pepsi's top-selling online item year-to-date.