How to achieve maximum ROI from your online campaigns / Register use MARKETINGBLOG14 for an extra 15% discount

Conversion Conference London 2930 OCTOBER 2014

The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns. Renowned experts explain how to improve sales and dramatical increase your site's conversion rates.

2930 OCTOBER 2014

Retargeted ads put more than half of people off buying


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Retargeted ads put more than half of people off buying 

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address


London, 23 October 2014 – over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company, InSkin Media, and RAPP Media, the media planning and buying agency.

Only 10% of consumers are more likely to buy something after seeing the same ad served repeatedly because of their previous web surfing behaviour (known as retargeting). 

Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014


One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

For more information visit our website: www.digitaloyster.co.uk. Come visit Digital Oyster at Stand 370 ad:tech london. 

Need a snack in the office then go for - this bar saves lives

This-bar-saves-lives

What if the next time you rustled around for a snack in the office break room, instead of nicking your cube-mate's yogurt cup you grabbed a gourmet nut bar that directly fuels a global fight against hunger?

That's the idea behind This Workplace Saves Lives, a program created by This Bar Saves Lives — one California company that's striving to put life-saving nutrition into the hands of hundreds of thousands of children around the world.

"There's 20 million under the age of six, every year, who suffer from severe malnutrition," said Ravi Patel, co-founder of This Bar Saves Lives. "And a child dies every 10 seconds from it." Read more...

More about Social GoodPhilanthropyWorld HungerDeveloping Countries, and Business

Conversion Conference London : Download this great pre conference guide to convince your boss that you simply cannot miss this event / Plus extra 15% discount offer -

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