When discussing my work with a stranger, the conversation usually goes like this:

‘So, what do you do?’  ‘I work in Public Relations’ Or right, is that the same as advertising?  ‘Eh, no’

Even now, after many years of telling friends and family about how my day was, I still get the question of, ‘Niamh, what exactly do you do all day?’

The answer is anything and everything. As anyone working in PR will know, no two days are ever the same, and this is why I love what I do. Sitting at your desk and writing a ‘to do’ list out for the day is sometimes a useless task, as you can end up spending the day doing everything that wasn’t on the list. No day can ever be planned.

This week we have had some extremely busy days in the TravelMedia.ie office. Here is how one of them panned out…

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In the 50's Bill Bernbach claimed that we as communicators must focus on the ‘unchanging man’. However, even the King of Madison Avenue could not have predicted the nature and pace of change heralded by the age of technology.

Working with neuroscience experts from around the world, we will debate the critical challenge we face as marketers in the digital age – whether technology empowers existing behaviours in new ways or is actually causing behaviour to evolve.

We will explore the concept of 'neuroplasticity' and how many believe the paradigm shifts of the web, social media and mobile are fundamentally altering the way we think, behave and connect as consumers and human beings. Our dependence on technology has already been shown to affect our memories, our visual skills, our creativity and even our dreams. As it continues to pervade our lives, we will discuss the evolving relationship between people and technology, and the ways brands can ensure they play a positive role in it.

Neuroplasticity & Technology" trying to speak at global conference. Interesting topic so plse register / VOTE 4 us! http://t.co/uaCwcXRD45

— Dan Machen (@danmachen) August 12, 2014

Questions Answered

1. Are the paradigm shifts of the web, social media and mobile so significant that they are challenging the sense of ‘unchanging man’?
2. What is neuroplasticity, and how is our behaviour affected by it?
3. Does technology empower existing behaviours in new ways, or is it fundamentally causing our behaviour to evolve due to ‘neuroplasticity’?
4. What impacts is technology having on the wiring of our brain, and how is this affecting our behaviours?
5. How can marketers prepare themselves for the age of technology where people think and behave in dramatically different ways?

INTRODUCTION TO TOPIC, NOT FINAL DECK - 

Speakers

• Felix Morgan HeyHuman
• Dan Machen HeyHuman

Organizer

Felix Morgan HeyHuman