'Fresh' UK Marketing News from theMarketingblog

Limited edition prints on sale 18th September to raise money for Forever Manchester / Creative Spark

Creative Spark’s annual Little Print Shop of Horrors is set to reopen in time for this halloween. The shop has opened every halloween since 2011 and sells horror-themed limited edition prints to raise money for selected charities.

This year sees Creative Spark, a leading creative agency with offices in Manchester, London and Leeds, put their trademark twist on Disney and Hitchcock films.

This years theme is ‘666’.Creative Spark will be presenting 6 Alfred Hitchcock film prints, 6 of the best sellers from previous years and 6 Disney ’Happily Never After’ illustrations.

Be sure to take a look at http://www.creativespark.co.uk/shop to see past efforts from the Spark studio.

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adconnection launches leading tee time booking engine GolfNow in UK TV campaign

adconnection is coordinating a strategic TV advertisement campaign in the UK on behalf of GolfNow, a leading tee time booking engine and golf course technology provider.

The campaign will run in August and September and promotes the ease in using GolfNow to book tee times online, along with the great deals available at numerous golf courses on GolfNow in the UK. The advertisements will air during several golfing and other sporting telecasts in the coming weeks on BT Sport, Sky Sports, ITV4 and Eurosport networks. The spots will appear within additional, predominately male audience programming.

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Events : Keynoted by retailers who have led transformation within their business as their product sector or the retail landscape have evolved / Internet Retailing Conference 14th October 2014, London

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She knows a great pair of shoes can get you noticed / Dr Martens

Dr Martens Oxbllod boots as worn by Miley Cyrus in her wrecking ball music video

BOOTS, BRACES, SCOOTER, RACE, MUSIC & FOOTBALL- THE DR MARTENS WAY

When you start thinking about a feature, you never know what will inspire you or where the research will lead you.

Today, I have been inspired by Mike Skinner and Miley Cyrus???? Who would have thought I could link them in the same sentence?

As we all know, sex sells. So I do not apologise for using the Miley Cyrus photo of her in nothing else but her Oxblood DM boots to draw your attention to this post. That’s her only link to this post….she knows a great pair of shoes can get you noticed.

This feature is about Dr Martens, their legacy and their new collaboration with Edwin Jeans.

It started with reading the Hambledon.com Face book page. This led to their excellent Q&A with Pierre Boiselle, Sales & Marketing Manager at Edwin Europe. Here is the link if you want to follow my research journey:

Q&A with Pierre Boiselle, Sales & Marketing Manager at Edwin Europe | News.

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“We have submitted a talk for SXSW conference and we need your vote TODAY to get in” / Dan Machen and Felix Morgan, HeyHuman

Dan Machen (pictured) & Felix Morgan, Innovators at Hey Human, have proposed a talk on this topic for SXSW 2015: 

'Neuroplasticity and Technology: Why Brands Must Change.'

"Consulting with neuroscience experts from around the world, we will explore the critical challenge we face as marketers in the digital age - whether technology empowers existing behaviours in positive new ways, or is actually causing a negative revolution in the way we react, recall and respond."

The deadline to support this talk is Sept 5th 2014! PLEASE register and click here now to vote and share this link:   http://panelpicker.sxsw.com/vote/33111

If the Brain Has Changed, Our Game Can't Remain the Same : 5 Ways Brands Must Change

As ad agency innovator types, we keep coming up against a familiar pushback: 'There's no such thing as new human behaviours; it's just old behaviours expressed in new ways through technology.' This makes logical sense to me - there's just one problem: deep down I no longer believe it. My disquiet has grown so much that I've pitched to speak at SXSW - March's giant tech/innovation conference - to try to get closer to the bottom of this. (Enlisting some friendly neighbourhood neuroscientists. As you do.)

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