W Corry
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. will@themarketingblog.co.uk
The next Campbell's Soup billboard you see might just be a masterpiece.
In fact, it could be Andy Warhol's iconic "Campbell's Soup Can" from 1964. Reproductions of that particular work, along with 57 others, will be popping up throughout the month of August on some 50,000 static and digital billboards, outdoor kiosks, transit signs and public displays in 170 American cities and towns in all 50 states—part of a project called Art Everywhere U.S.
Inspired by a similar program last year in the U.K., the U.S. version is sponsored by the Outdoor Advertising Association of America in conjunction with the Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, the National Gallery in Washington, D.C., and the Whitney Museum in New York. Those institutions hope to attract visitors, while the OAAA is showcasing the latest technology. (You can scan the artwork via smartphone to learn about the images, their creators and the museums.)
Art Takes Over 50,000 Outdoor Ad Spaces in the U.S., and Wow Is It Beautiful http://t.co/yfdPf8zmWX via @adweek pic.twitter.com/SJxYyvsc5F
— Andy (@andy_ulrich79) August 9, 2014
Punters rowing around Finsbury Park’s boating lake were given a shock last week when their idyllic experience was interrupted by an unexpected visitor, with a shark fin emerging from the murky water and hurtling towards their boats. The unlikely nature of the attacks didn’t stop boaters from having a bit of a scare; human instinct clearly took over a few times as a shark fin hurtling towards you is always unnerving (thanks Steven Spielberg).
Email Campaign of the Month: Liquidline – August 2014
A huge round of applause is in order for this very attractive, inviting and effective email. As a coffee lover I was immediately drawn to the Cafétouch (but that’s not the only reason we’ve selected their email!)
Read on to learn exactly why their message has claimed our coveted prize.
Reporting into LIDA’s Executive Creative Director, Nicky Bullard, Kaifel will be responsible for the agency’s entire design output across press, print DM, digital and social media for LIDA’s impressive client list that includes: O2, Boots, Virgin Holidays and Land Rover.
Nicky Bullard, Executive Creative Director, at LIDA commented: “Sven has an excellent history of delivering innovative design, which fits perfectly with our positioning. Our creative department is an great place to be right now – we’ve won some strong new business and have some exciting creative in the pipeline. His energy, talent and passion speaks volumes and we can’t wait for him to get stuck in.”
