'Fresh' UK Marketing News from theMarketingblog

She knows a great pair of shoes can get you noticed / Dr Martens

Dr Martens Oxbllod boots as worn by Miley Cyrus in her wrecking ball music video

BOOTS, BRACES, SCOOTER, RACE, MUSIC & FOOTBALL- THE DR MARTENS WAY

When you start thinking about a feature, you never know what will inspire you or where the research will lead you.

Today, I have been inspired by Mike Skinner and Miley Cyrus???? Who would have thought I could link them in the same sentence?

As we all know, sex sells. So I do not apologise for using the Miley Cyrus photo of her in nothing else but her Oxblood DM boots to draw your attention to this post. That’s her only link to this post….she knows a great pair of shoes can get you noticed.

This feature is about Dr Martens, their legacy and their new collaboration with Edwin Jeans.

It started with reading the Hambledon.com Face book page. This led to their excellent Q&A with Pierre Boiselle, Sales & Marketing Manager at Edwin Europe. Here is the link if you want to follow my research journey:

Q&A with Pierre Boiselle, Sales & Marketing Manager at Edwin Europe | News.

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“We have submitted a talk for SXSW conference and we need your vote TODAY to get in” / Dan Machen and Felix Morgan, HeyHuman

Dan Machen (pictured) & Felix Morgan, Innovators at Hey Human, have proposed a talk on this topic for SXSW 2015: 

'Neuroplasticity and Technology: Why Brands Must Change.'

"Consulting with neuroscience experts from around the world, we will explore the critical challenge we face as marketers in the digital age - whether technology empowers existing behaviours in positive new ways, or is actually causing a negative revolution in the way we react, recall and respond."

The deadline to support this talk is Sept 5th 2014! PLEASE register and click here now to vote and share this link:   http://panelpicker.sxsw.com/vote/33111

If the Brain Has Changed, Our Game Can't Remain the Same : 5 Ways Brands Must Change

As ad agency innovator types, we keep coming up against a familiar pushback: 'There's no such thing as new human behaviours; it's just old behaviours expressed in new ways through technology.' This makes logical sense to me - there's just one problem: deep down I no longer believe it. My disquiet has grown so much that I've pitched to speak at SXSW - March's giant tech/innovation conference - to try to get closer to the bottom of this. (Enlisting some friendly neighbourhood neuroscientists. As you do.)

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Nielsen: Brands targeting online more narrowly, missing greater share of intended targets

  • While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets. The data suggests that marketers target more narrowly with digital media than with television, and that as more advertisers begin utilizing digital media ratings, they gravitate toward increasingly narrower segments.

The data, which comes from the second annual Online Campaign Ratings Benchmarks report being released today, shows that the percentage of campaigns targeting broad demographics declined from 40% when Nielsen first bench marked the marketplace last year to 36% this year.

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Keira Knightley topless, VisitScotland, Britain’s local newspapers,Great British BBQ Bulge, lunch! 2014, Fred. Olsen Cruise Lines,


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"We wanted it to be irreverent, cheeky, sometimes challenging but always in a humorous way – make people smile – essentially ‘unboring’ them" - Edinburgh’s Whitespace

Unboring The Edinburgh Festival Fringe With Whitespace

Edinburgh’s Whitespace are one of Scotland’s leading creative agencies. Their long-standing relationship with the Edinburgh Festival Fringe Society resulted in a striking and energetic #unboring identity for the 2014 Edinburgh Festival Fringe. We spoke to Neil Walker – Senior Creative, Mike Bryant – Senior Designer and Carolyn Gordon – Senior Account Manager, about the creation of this vibrant work.

This is the sixth year we’ve worked with the Fringe Society. It’s all year round engagement, selling tickets online from January. So we have to have the creative from then.

This year it’s also the Glasgow Commonwealth Games, World Cup, Ryder Cup and Scottish Referendum. That was part of the brief, the cut-through we needed to consider. It’s a challenge to get something that stands out and that looks different each year.

The core target audiences are Edinburgh, London and Glasgow. Glasgow’s only 45 minutes away but it can be a challenge to encourage people to travel through. Apart from Neil.