Video : In-store tablets for enhancing sales and multi-channel marketing / Giant iTab


Mark Jones writes …Here is a great video on the variety of uses of tablets for enhancing In-Store Sales and Multi-Channel Marketing (including Argos, House of ....

See on themarketingblog.co.uk

Inviting agencies to pitch - McCain Foods reviews £20m advertising account

mccain

Recent Tour de France related ad

Agencies are being invited to pitch for McCain Foods’ advertising account as part of a £20m review by the frozen chip giant. The Scarborough-based company is reported to be inviting agencies to pitch through the London office of Roth Observatory International.

In a statement this morning to Campaign, McCain said it was holding a review “in light of the changing nature of its needs from an agency partner.”

Current incumbent BMB will also be repitching for the account it has held since 2006. The agency’s co-founder Trevor Beattie was instrumental in winning the account when he was chairman of TBWA, and then won the business again after he launched BMB.

Justin Anderson Directs Erotic (NSFW) Piece Funded by Amex, Mac and British Fashion Council


Director/video artist Justin Anderson is known for his sexy and often quite eerie fashion films, like "Fleurs du Mal" for Agent Provocateur, which featured scantily-clad S&M stalkers preying on a a lonely lady. His latest erotic move is "Jumper," an artsy, sensual film for British designer Jonathan Saunders, created out of U.K. production company/creative boutique Bold. The protagonists are a stylish upper-middle-class family of four, whose lives are thrown slightly off-kilter by a mysterious man who just stands there, completely nude, as they go about their dinner. It becames apparent throughout that the stranger has seductive sway over every one of them, instilling in each feelings of lust, guilt and more.

This sweet video of people dancing naked in public will charm your pants off


Who feels like getting naked and dancing through the strees of Los Angeles? Wait, don't answer until you've watched this.

In a charming (and essentially safe for work) video promo for its upcoming reality series Dating Naked, VH1 and agency Mistress filmed a diverse mix of people whirling and waltzing around a small crowd of onlookers in L.A. to the tune of "I'm Just Wild About Harry."

The result is a one-take clip free of the kind of sleazy sexualization we usually see in nudity-based ads. It feels instead like a warm-hearted celebration of dropping inhibitions (and trousers) in the name of self-expression.

It's also timed to correspond with National Nude Day, which I'm told is today. (Sorry, France, here in America the Bastille is a distant second to bare buttocks.)

Hopefully that tone will carry through to the Dating Naked series, in which participants go through the typical courtship rituals with strangers—except, as you could guess, they're nude.  

The Fan Museum, Rodney the Routemaster : Embankment, W Hotel : Leicester Square, The Berkeley : Knightsbridge, The Sanderson : West End, OXO Tower Brasserie : South Bank, The Orangery : Kensington

Seven somethings : 7 elegant eateries for a 1-2-1 in London

no1The Orangery : Kensington 
Did you know The Orangery in Kensington Palace Gardens was once a giant greenhouse?
Today it’s an elegant venue for an exquisite Afternoon Tea.
Walk up the Wiggly Walk. Soak up a slice of royal heritage. And mind your Ps-&-Qs.

no2OXO Tower Brasserie : South Bank
Lateral thinking is a way of looking at the world from new directions & different angles.
Not Afternoon Tea, created by Pastry Chef Penny Wabbit, is a whimsical take on tradition.
Four tasting dessert plates. Each paired with a matching cocktail. With a view to match!

no3The Sanderson : West End
Tumble down a rabbit hole for the Mad Hatter’s Afternoon Tea at The Sanderson.
Give your business a barmy boost & enjoy a ‘Jelly Wonderland’ that’s packed with surprises.
A carnival of sweets-&-savouries that’ll make eyes pop & tastebuds tingle with delight.

no4The Berkeley : Knightsbridge
Prêt-à-Portea – served in the Caramel Room – is a fashionista’s delight.
The menu’s an inventive interpretation of the season’s catwalk creations.
Served in decadent bite-sized portions. Dress-to-impress & look fabulous daahling!

no5W Hotel : Leicester Square
W’s Rock Tea celebrates the rich music heritage of Soho.
Created by writer, chef & presenter Gizzi Erskine it’s pure rock ‘n’ roll.
A cool mix of edgy-yet-girlie treats, served on vinyl makes it top of the hit parade.

no6Rodney the Routemaster : Embankment
Imagine. Afternoon Tea with all the trimmings on a vintage double decker.
Go mad. Hire the whole bus or book a table. Top deck or bottom. You choose.
This is the latest wizard wheeze from BB Bakery. Inspired!

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