Videos : In Australia MyPlates encourage women to ‘man proof’ their cars

Personalised number plates Australian company MyPlates is targeting women in its latest campaign which promotes the new “Le Chic” range.

Created by Custom Creative, the campaign encourages women to “Man proof” their cars with plates from the new “Le Chic” range which includes pink plates and plates with images of shoes on them.

The series of TV ads, directed by Fiona McGee of GoodOil Films, looks at why women need to man proof their cars.

Email sign-up : 4 ways to collect more customer information / by Linda Bustos

Required for effective personalization is knowing thy visitor.

You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new vs. returning visitor status, or past behavior. You can use the “wisdom of the crowds” to predict what a visitor will want to see or what action they are likely to take.

But asking for information is an underused tactic that can help you target more creatively and effectively.

Here are just a few ways to do so:

MeUndies underwear brand would like us to believe its underwear is so comfortable, we'd wear it 365 days a year

me_undies_365jpg

We all have our favorite clothes we like to wear and, perhaps, even our favorite underwear. MeUndies underwear brand would like us to believe its underwear is so comfortable, we'd wear it 365 days a year.

Now hopefully they aren't implying we wear the same pair of underwear for 365 days because, you know, that would be gross. No matter how hot you are, you should most definitely change your underwear every day.

Speaking of changing underwear every day, check out these hotties in this MeUndies video that features booty after booty slipping in and out of underwear, coupled with the usual activities you engage in while in your underwear. Hint: it's mostly sex.

by Steve Hall    

People's morning routines In 8 cities around the world / Berlin, Moscow, London, New York, Mumbai, Paris, Stockholm, and Shanghai.

Go to original:businessinsider.com/morning-routines-around-the-world-2014-7

If you live in London, you're likely to hit snooze, eat breakfast at home, and indulge in a leisurely morning routine.

But if you call New York home, your morning probably looks drastically different: You get up early and eat breakfast on the go, according to IKEA's recent "Life at Home" report.

The study surveyed more than 8,000 people, ages 16 to 60, in eight major cities worldwide about their morning habits, and found several interesting differences between residents of Berlin, Moscow, London, New York, Mumbai, Paris, Stockholm, and Shanghai.

Here's how these eight cities stack up:

Golf : 10 great Open moments

Go to original:bbc.co.uk/sport/0/golf/28218796

The Open Championship 2014

Venue:Royal Liverpool Golf ClubDate:17-20 July

Coverage:Live on BBC TV, BBC Radio 5 live, BBC Sport website, mobile & app, and Connected TVs

Triumphs, tribulations and tears. Fightbacks, fist-pumps and farces. The Open Championship has witnessed the full range of sporting drama and emotions in its 142 previous instalments.

Played on nine different courses on rotation since 1951, each boasts hazards capable of giving the world's best nightmares. But conquering the challenge of links golf can equally make long-held dreams a reality.

As Hoylake's Royal Liverpool prepares to host to the event for the 12th time in its history, BBC Sport recalls 10 of the tournament's most memorable moments.