When you're having a meeting, it’s all about talking to the most important people in your business in regards to the subject at hand. As businesses grow, not all of the most important members of a group can be all in one place at one time. 

You may have groups working together from across the state as well as from across the country. You may also have department heads looking to have meetings with managers working under them. The meeting may emanate from the main offices, but that does not mean the people on the other end of the conference have to be in the same room. 

This is the value of multipoint video conferencing for big business.

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Teacups and teapots link handles and spouts in a show of affection –

London, 27^th June 2014. As London gears up for Gay Pride celebrations this weekend, strategic branding agency Coley Porter Bell will be celebrating with a cup of tea.

The agency has created a range of three teas that brings ‘two of the same together’ – in this case teacups and teapots that link handles and spouts in a show of closeness.  Following this theme all the teabags inside the tub are linked together with one tag.

The tea is affectionately named Gaiety.

Sarah Cameron, Head of Marketing at Coley Porter Bell, said: “We liked the idea of starting with the ‘everyday’. ‘We thought about how being gay in London in 2014 is less about rainbows and glitter (well, sometimes) and more about having a laugh with friends over a cup of tea.

“If London Pride’s mission is to make LGBT+ acceptable everywhere, every day, what could be more everyday than a cuppa?”

The designs also have some amusing back-of-pack copy.  As Sarah explains: “We know that around this time of year the gay community can often be stereotyped. ‘Why put people in a box?’ we thought.  That’s for teabags.”

The tea is not for retail.

Research : How insight engineers has helped UK and International clients with their business intelligence needs | TheMarketingblog

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We look back at interesting research of last year.

A  2013 study investigating how engaged Brits are with Wimbledon, and what brands they most associate with the tournament, found that 59% of men and 49% of women in the UK have been watching Wimbledon in some capacity. This equates to over 18 million men (18,290,000) and over 15 million women (15,778,000)*¹. In terms of age group, Wimbledon appeals to all generations almost equally with 52% of 16-24 years old, 55% of 25-39 year olds, 50% of 40-54 year olds and 56% of 55-75 year olds watching the tennis to some degree*².

The 2013 research was conducted by Northstar Research Partners,  Nichola Kent-Lemon working with worldwide clients such as eBay and Jaguar Land Rover.

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