'Fresh' UK Marketing News from theMarketingblog

'A Tale of Two City Centres'.: While the High Street takes its dinner early, a third of online sales happen after 6pm / IMRG Report

Online versus The High Street: Competition or Collaboration? - new IMRG report

 

  • While the High Street takes its dinner early, a third of online sales happen after 6pm
  • Town and city centre footfall fell by 26% between 2007 and 2013 while all real non-food retail growth since 2001 took place online
  • National retailers such as Halfords, Argos and Tesco Direct see over half of online orders collected in store

It’s official, the boundaries of retail are blurring so IMRG has taken the opportunity to explore the relationship between online and bricks-and-mortar in a new report entitled 'A Tale of Two City Centres'.
They say it is the worst of times for the High Street, and the best of times for consumers - as up to 25,000 High Street stores are estimated to have closed between 2000 and 2011, while Amazon powers ahead based on its strategy of focusing on 'selection, price and convenience'.

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All about APS Group Scotland, Internet Retailing Expo, Shutterstock, Infectious Media, Nectar Business Small Business Awards ,

 

Internet Retailing Expo wins Best Tradeshow at the AEO Exhibition Awards 2014 | TheMarketingblog

From www.themarketingblog.co.uk

Internet Retailing Expo (IRX) saw off tough competition from across the event industry to be crowned the Best Tradeshow over 2000 square metres at the AEO

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Infectious Media bolsters optimisation team with four new appointments

Myriam Benamar joins as Optimisation Director to lead new look optimisation and ad operations team

Infectious Media, the real-time advertising specialist, has appointed Myriam Benamar as Optimisation Director. Myriam reports to the Client Services Director and leads a new look optimisation and ad operations team tasked with driving campaign performance for the company’s clients. 

Myriam joins from Mediacom where she held the position of Head of Operations and Brand Technology. In her earlier career she spent three years at ValueClick as Head of Operations, and was co-founder of an Ad Tech business.

The optimisation team is responsible for constantly improving campaign performance by shifting spend towards better performing ad formats, ad placements, websites, times of day and days of the week.

http://www.infectiousmedia.com/

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How to make sure your infographics engage and inform audiences / Sarah Maloy

Creating Engaging Infographics that Educate and Inspire Audiences

Sarah Maloy, Social Media Manager at Shutterstock

One of the greatest benefits of being a business in the digital age is the ability to use data to make products better. Infographics engage and inform audiences when executed well, but ensuring that they are created in a way to keep consumers interested on a regular basis can be a challenge for brands. We’ve put together the following tips to help your business better communicate with audiences and increase engagement.

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Research : UK adspend forecasts lift after strong Q1, improving economy and World Cup

London, 8th July 2014:  Strong performances for TV and Radio in Q1 2014 and the improving economic outlook have led AA/Warc to revise its forecasts upwards for the UK’s ad market. According to the latest Expenditure Report, growth rates are predicted to reach 6% in 2014 and 6.7% in 2015.

Tim Lefroy, Chief Executive at the Advertising Association said: “These latest adspend data are another nudge up for the economy, and a feather in the cap of UK global leadership in online and mobile, with consumers getting more value each day.”

The Advertising Association/Warc Expenditure Report is the definitive measure of advertising activity in the UK. It is the only source that uses advertising expenditure gathered from across the entire media landscape, rather than relying solely on estimated or modelled data. With total market and individual media data available quarterly from 1982, it is the most reliable picture of the industry and is widely used by advertisers, agencies, media owners and analysts.

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