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London,
8th July 2014:
Strong performances for TV and Radio in Q1 2014 and the improving
economic outlook have led AA/Warc to revise its forecasts upwards
for the UK’s ad market. According to the latest Expenditure
Report, growth rates are predicted to reach 6% in 2014 and 6.7% in
2015.
Tim Lefroy, Chief Executive at the Advertising Association
said: “These latest adspend data are another nudge up for the
economy, and a feather in the cap of UK global leadership in
online and mobile, with consumers getting more value each day.”
The Advertising Association/Warc Expenditure Report is the
definitive measure of advertising activity in the UK. It is the
only source that uses advertising expenditure gathered from
across the entire media landscape, rather than relying solely on
estimated or modelled data. With total market and individual
media data available quarterly from 1982, it is the most reliable
picture of the industry and is widely used by advertisers,
agencies, media owners and analysts.
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