New Research from OrderDynamics: Online Retailers Lose Sales Through Irrelevant Promotions, Poor Follow-Up with Shoppers
Survey underscores retail’s disconnects: 3/4 of online retailers promote irrelevant products, while others fail to build customer relationships that drive repeat purchases
Nearly three-quarters of online retailers (74 percent) miss out on sales by promoting irrelevant items to online shoppers, according to new research from OrderDynamics. As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking.
“Our message to retailers is simple: customer relationships are theirs to win or lose, and retailers must focus on these disconnects in their customers’ experiences to succeed during the vital holiday push. They must use data more intelligently and effectively in order to engage and win shoppers”
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