If you’re opening a new store, you want to get people talking about it. In a world that’s so social media orientated, you want people to be tweeting, Instagramming and downright gushing about your pop-up store online, as well as to people in real life.
So if you’ve already got all the basics in place for and are ready for your launch party, here are a few top tips to make it a huge success. After all, if your event is a triumph, it’ll translate into paying customers.
Consumers are confusing sugar and fat
- 56% of people have not changed their eating habits as a result of reported increased sugar levels in certain food and drink
- Making food cheaper is still the primary driver of making healthier choices with over half the population believing this
- And with half of our respondents having been on a diet in the last year, attention is definitely drawn to what will assist weight loss and healthy eating
Findings from the Grocery Eye study, conducted by business intelligence consultancy, Future Thinking, show that the UK population is struggling to understand whether they should be cutting out sugar, fat or both from their diets. In general, there are clear attempts to focus more on sugar than fat. However, when it comes to active weight loss the decision making is reversed and cutting sugar gets left by the wayside in favour of reducing fat and portion sizes, despite sugar being the most significant factor in dieting success.
New Research from OrderDynamics: Online Retailers Lose Sales Through Irrelevant Promotions, Poor Follow-Up with Shoppers
Survey underscores retail’s disconnects: 3/4 of online retailers promote irrelevant products, while others fail to build customer relationships that drive repeat purchases
“Our message to retailers is simple: customer relationships are theirs to win or lose, and retailers must focus on these disconnects in their customers’ experiences to succeed during the vital holiday push. They must use data more intelligently and effectively in order to engage and win shoppers”