M&C Saatchi Unveils London’s First Artificial Intelligence Poster Campaign

London. 23 July 2015.  M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.

 The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

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Expion, the social relationship and content marketing platform used by brands like Coca-Cola, Clear Channel, Heineken and Mondelez, today announced the launch of its new global platform. It has also appointed Robert Wollner as its new Managing Director, Europe, to lead rollout of the platform across the EU, and opened its first APAC headquarters, in Singapore.

www.Expion.com.

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