Expion, the social relationship and content marketing platform used by brands like Coca-Cola, Clear Channel, Heineken and Mondelez, today announced the launch of its new global platform. It has also appointed Robert Wollner as its new Managing Director, Europe, to lead rollout of the platform across the EU, and opened its first APAC headquarters, in Singapore.
Julien Verdier, CEO of Adyoulike,
Native advertising platform Adyoulike today reported global turnover growth of 250 percent in its half-yearly figures for 2014, keeping it on target for $10m revenue this year.
The business’s European growth has led the way. The first half of 2014 also saw Adyoulike run more than 400 native advertising campaigns in Europe for leading brands including L’Oreal, Coca-Cola and BMW, compared to the 300 campaigns it ran during the entirety of 2013.
Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience.