Outdoor grows 6.4% to £258.8m in Q2
By Arif Durrani, mediaweek.co.uk, 30 July 2014, 02:36PM
The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.
For the quarter, the headline total reported across all outdoor is £258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor.
By Arif Durrani, mediaweek.co.uk, 30 July 2014, 02:36PM
The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.
For the quarter, the headline total reported across all outdoor is £258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor.
Digital revenues amounted to £68.3m, up 30% year on year, the biggest quarterly digital revenue on record. Digital accounted for 26% of the total.
Mike Baker, chief executive of the OMC, said: "It’s been a good quarter, with transport and digital driving growth. We have now seen growth in nine of the last eleven quarters. Digital growth is on the march again, reflecting the continued confident investment by media owners into new plant.
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