'Fresh' UK Marketing News from theMarketingblog

Posts for Tag: Retail

Events ... Giant Smartphones & Tablets : A new 'Partner Reward Programme' for agencies and stand builders booking on behalf of their clients


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For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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International Events - Reaching a global audience with InternetRetailing Media's exclusive new partnership with Clarion Events

InternetRetailing Partners with Clarion to Fast-Track International Expansion

Today, on the final day of IRX 2015, InternetRetailing Media announces an exclusive new partnership with leading global event organisers Clarion Events. The collaboration will see the award-winning InternetRetailing event series expand overseas.

Clarion operates over 200 events in 35 countries from offices in the USA, Germany, Brazil, Singapore, UAE, Turkey, Netherlands, South Africa and the UK. It has an impressive portfolio of retail, payments, gaming and transport trade shows attracting thousands of specialist online businesses every year. With internationalisation intrinsic to the multichannel retail industry, Clarion’s network and extensive reach will provide a platform for a successful partnership.

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Mark Lewis, Online Director, John Lewis - Innovation and investment are key to omnichannel success / Internet Retailing Conference 14th October 2014

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Mike Baker: Outdoor : 'It’s been a good quarter, with transport and digital driving growth'

Outdoor grows 6.4% to £258.8m in Q2

By Arif Durrani, mediaweek.co.uk, 30 July 2014, 02:36PM

The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.

For the quarter, the headline total reported across all outdoor is £258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor.

Digital revenues amounted to £68.3m, up 30% year on year, the biggest quarterly digital revenue on record. Digital accounted for 26% of the total.

Mike Baker, chief executive of the OMC, said: "It’s been a good quarter, with transport and digital driving growth. We have now seen growth in nine of the last eleven quarters. Digital growth is on the march again, reflecting the continued confident investment by media owners into new plant.

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