Netbiscuits have released its quarterly web trends report analysing user behaviour on the mobile web across 242 countries.

@Netbiscuits discovered over 4,000 unique devices, across more than 200 vendors and 26 operating systems, an increase of 8% unique mobile handsets and 30% more tablets compared to 3 months ago.

Using the data, Netbiscuits was able to group together factors, such as screen size and speed of connectivity against the proportion of web traffic to build up a picture of how these characteristics impact user engagement globally. This data is used to create personas which segment users based on their behaviour, which is hugely important for mobile marketers trying to engage with customers and gain a better understanding of how to improve conversion via mobile devices.

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