'Really fresh' marketing articles / Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn's new app, Tesco's new boss Content Marketing, Native Advertising, and the Limits of Programmatic From www.chango.com - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital adve New Aussie ad receives more than 350 complaints : TheMarketingblog From www.themarketingblog.co.uk - MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns. Unilever and ad:tech London announce new partnership From www.zenopa.com - Unilever has announced a new partnership with ad:tech London that will see it provide support for marketing and media tech startups. Alexandria’s too hot for the nation’s heart rate From www.moreaboutadvertising.com - This ad featuring one Alexandria Morgan has apparently been banned (by whom and from what we know not). It’s for the Tom Tom Runner Cardio (another one of those) and has proved very popular on YouTube with over 500,000 hits in a few days. 'Fifty Shades Of Grey' Gets 'Too Hot For TV' Trailer From www.forbes.com - Video Universal (a division of Comcast Corp.) has dropped this full-length theatrical trailer for Fifty Shades of Grey courtesy of NBC's The Today Show. The last ten seconds are arguably not safe for work, yet the trailer earned the green-band (for general audiences) approval. There was actually a sanitized for network television version that [...] PR pointers : 12 great tips from an expert on creating catchy content and products From www.mediabistro.com - 12 Tips From an Expert on Creating Catchy Content and Products 5 Steps to Tell if Your Website is Mobile Ready - 'Net Features - Website Magazine From www.websitemagazine.com - By Daniel Weisbeck, Netbiscuits Every now and then companies tell me that their mobile Web traffic is still too low for them to prioritize it over the traditional PC Web. While few can doubt that the latter is still prevalent among customers, in reality, many brands are experiencing low traffic due to the poor user experience afforded to those accessing via a mobile device. Wieden+Kennedy unveils sexy Chambord TV debut From www.moreaboutadvertising.com - Wieden+Kennedy London recently won the global ad account for Brown-Forman’s Chambord black raspberry liqueur and it’s gone all Frrrench for the debut campaign, ‘#becausenoreason.’ Global marketing director Alexander Sneen says: “We are excited to... Paul Simons: can Tesco’s new boss avoid that iceberg? From www.moreaboutadvertising.com - The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. LinkedIn's New App Predicts What You Need To Know Before A Meeting From www.forbes.com - The professional network is using ‘anticipatory computing’ techniques and a smart calendar integration to save us having to think. Could Facebook do the same thing?
