In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby
Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).
Technologies are now available to develop one-to-one relationships with the online customer in a way that’s never before been possible, and retailers are adopting them eagerly to develop new approaches to customer engagement. Throughout IRC 15 Stream 1, The Customer, merchants and industry professionals will consider the effect that new tools have had on retail strategy.
IRC 2015 will be held on October 14 at the Novotel, Hammersmith, London. To find out more or to register visit www.internetretailingconference.com.