Virgin Holidays, M&C Saatchi, Lida, Partners Andrews Aldridge, Expion, Danone, Arena, Merck, Virgin Holidays shows off its Caribbean Mojo in new campaign by M&C Saatchi and Lida From www.thedrum.com - Virgin Holidays is promising that “The Caribbean has got it covered” this summer, in its new ad campaign which looks to... Expion hires ex-Google employee Robert Wollner as MD to lead roll out of platform in Europe From www.thedrum.com - Expion, the content marketing platform, has appointed Robert Wollner, previously industry manager at Google, to the role of managing... Arena wins £4m Seven Seas owner Merck Consumer Health account From www.brandrepublic.com - Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester. - Brand Republic A new all-in-one payments, analytics, affiliate marketing and distribution platform | TheMarketingblog From www.themarketingblog.co.uk - Warrior Forum, the world’s largest Internet marketing community & marketplace recently launched Warrior Payments, a revolutionary all-in-one payments, Movers and Groovers : Partners Andrews Aldridge Appoints Jessica Wilkie as Business Director From www.lbbonline.com - Little Black Book, Wilkie joins from Wunderman where she was business director on Ford account Danone gives away free water to overheated commuters From www.marketingmagazine.co.uk - Transport for London (TfL) has partnered with Danone Waters UK & Ireland to give out free bottles of Evian natural mineral water to customers, to emphasise advice to carry water while travelling on the Tube during hot weather. Independent News & Media hires Yahoo's Lia Bresnihan as marketing chief amid major digital drive From www.thedrum.com - Former head of consumer marketing for Yahoo!7 – Yahoo’s Australian branch - Lia Bresnihan has joined Irish publishing company... Reduce the risk of lost revenue From www.themarketingblog.co.uk - How to reduce the risk of lost revenue through a quality website It goes without saying that businesses want to earn as much money as possible. Adapting to the
