Posts for Tag: Virgin Holidays

Two of the best travel PR stunts of the year so far - Sally Durcan, Hotcow

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!

As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals.

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

Virgin Holidays, M&C Saatchi, Lida, Partners Andrews Aldridge, Expion, Danone, Arena, Merck,


Virgin Holidays shows off its Caribbean Mojo in new campaign by M&C Saatchi and Lida

From www.thedrum.com

Virgin Holidays is promising that “The Caribbean has got it covered” this summer, in its new ad campaign which looks to...