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Balancing Optimization and Web Development
Kevin Eichelberger, founder
and CEO of Blue Acorn, says that optimization is not given enough weight
in design and development. He notes that in many companies today,
optimization is done after the fact, when ideally, optimization
techniques should be incorporated throughout the decision-making process. Read more...
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Because You Can't Do It Alone - Making the Cultural
Change Happen in Your Company
Conversion optimisation is the key for success - every attendee of
Conversion Conference knows this. But you can't do it alone, you need
resources and long term support from other departments and your
management up to the very top. Whether you are starting a project or
running it for some years already, in this session we will show you how
to get your colleagues and your management excited about conversion
optimsation, how to secure the internal support and how - once on board
- you can use your management as an incredibly good source for fresh
ideas. Learn
more
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Moderator:
Rob Jackson,
UK Managing Director,
Elisa Interactive
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Paul Rouke
Founder & Director of Optimisation, PRWD
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More articles etc. on the Conversion Conference 2014
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Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount
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