Posts for Tag: AB testing

Upcoming Events : Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

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Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

tim ash

Balancing Optimization and Web Development

Kevin Eichelberger, founder and CEO of Blue Acorn, says that optimization is not given enough weight in design and development. He notes that in many companies today, optimization is done after the fact, when ideally, optimization techniques should be incorporated throughout the decision-making process. Read more...