Vodafone’s latest UK stuff starts off quite promisingly, playing on the company’s heritage as the military’s network of choice (Vodafone used to be Racal, which supplied ‘over and out’ services to soldiers and spooks).
But then disappears up its own orifice by deciding it needs to repeat its ghastly ‘Power To You’ slogan. Via More about Advertising
Occam, the St Ives-owned data-driven marketing expert, will lead the work as the charity’s new data services partner. Occam will take over management of Guide Dogs’ Apteco FastStats solution. The win adds to Occam’s stable of third-sector clients, which also includes Oxfam and RNIB.
Having won the five-year contract through a competitive pitch, Occam will advise on data enhancement and data driven insights to support a right message, right time, right channel communications strategy. Meanwhile, sister St Ives Group company Response One will provide data hygiene.
