'Fresh' UK Marketing News from theMarketingblog

Machine v Humans in Adidas bid to clean up the oceans ... by Fiona Wyatt

Adidas are cleaning up the oceans with a new sneaker design but at what cost? If the factories become automated what happens to the people currently doing those jobs? Is this the beginning of a Machine v Humans debate in the footwear industry?

Fiona Wyatt writes ... What I love about being a blogger, is the luxury to explore a story and see how it unfolds. I have been slack on researching and writing so I missed the Futurecraft series of video’s from Adidas (alright adverts). My research has shown me that Adidas are pushing the footwear production line by creating four new manufacturing methods: Parley for the Oceans X Ultraboost: Futurecraft 3D: Futurecraft Leather: Futurecraft Tailored Fibre. 

Via Talking Men's Shoes

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Now available : 10-Step Website Redesign Checklist ... Download now!

10-Step Website Redesign Checklist

Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for.

Your website may be your most important marketing tool, but it’s not just a fancy brochure. To perform well, it has to integrate effectively with your blog, email marketing, social media, lead nurturing programs, etc. Like all tools, it requires periodic sharpening.

This e-book explains what’s needed and why, with ten steps that guide you through the redesign process. You’ll get plenty of practical detail — no mysterious jargon. You’ll learn:

    • How to shape your website’s components to get maximum benefit from every page.
    • How to zero in on content that establishes your company as a valuable resource for your prospects.
    • Things that others may not tell you, like why it’s important to analyze your competition, and how to protect existing website assets when planning a redesign.
    • How you can sidestep common mistakes that can actually damage your redesign.
    • How to turn your website into an inbound marketing hub that makes centralizes all your marketing efforts.
    • Why outsourcing to a marketing pro can get your redesign done sooner, and better. TheMarketingblog has no hesitation in recommending MAW Associates Ltd.

This e-book also includes links to additional handy checklists you can use right now to increase the effectiveness of your website. It includes reminders about the not-so-little extras that transform your website from a good tool into a robust inbound marketing machine that attracts your prospects and supports and enhances your overall marketing so your company and career can grow and thrive.

Read this e-book now, and you’ll be one step closer to transforming your website into the beautifully powerful marketing asset you need to build your business.


Graphic by Shutterstock

Events : Data and the rise of a ‘cashless’ mobile economy: 5 game-changing implications for brands and business ... Richard Harris, Paddy Power

Data and the rise of a ‘cashless’ mobile economy: 5 game-changing implications for brands and business

Richard Harris - Head of Online Marketing and Customer Intelligence, Paddy Power / 11:25 - 11:45

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Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations

Engagement Labs Announces Rankings of the Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations
Technology and data company Engagement Labs, creator of the eValue™ score, released its data rankings on the top airlines serving the UK, on both social media and through offline word of mouth (WOM) conversations.

The data consists of Engagement Labs' proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company.

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Jeep first to use new “Edge” mobile ad format - InSkin Media

Format promotes positive user experience and addresses ad blocking

First campaign achieves 95% viewability rate and 43 second average in-view time

Jeep is the first advertiser to take advantage of a new ad format, developed specifically for smartphones, to overcome the challenges of engaging mobile web audiences, overcoming ad blocking and monetising mobile web content. 

http://www.inskinmedia.com/

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