Posts for Tag: Fiona Wyatt

Machine v Humans in Adidas bid to clean up the oceans ... by Fiona Wyatt

Adidas are cleaning up the oceans with a new sneaker design but at what cost? If the factories become automated what happens to the people currently doing those jobs? Is this the beginning of a Machine v Humans debate in the footwear industry?

Fiona Wyatt writes ... What I love about being a blogger, is the luxury to explore a story and see how it unfolds. I have been slack on researching and writing so I missed the Futurecraft series of video’s from Adidas (alright adverts). My research has shown me that Adidas are pushing the footwear production line by creating four new manufacturing methods: Parley for the Oceans X Ultraboost: Futurecraft 3D: Futurecraft Leather: Futurecraft Tailored Fibre. 

Via Talking Men's Shoes

Latest : Talking Men's Shoes, Monthly Mobile Update - Affiliate Window , #HealthGoth from Fiona Wyatt, Amaze,The Neighbourhood and the Saucy Fish Co.

Affiliate Window Blog » Monthly Mobile Update – December 2014

Affiliate Window’s December 2014 mobile data is drawn from over 2.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include John Lewis, Marks & Spencer, Sky, British Telecom and 

Headlines for December:

  • Boxing Day saw us exceed 50% of traffic through a mobile device for the first time ever
  • 47,100 sales each day originated from a mobile device (smartphone and tablet)
  • 19,900 of these were through a smartphone
  • 664 clicks originated from a mobile device every minute
  • 822 sales were generated through a smartphone each hour
  • 32.75% of revenue generated for our advertisers in December was through a mobile device

Key stats include:

  • 44.37% of traffic originated from a mobile device - up from 44.17% in November
  • 22.75% of traffic came from a smartphone – up from 22.70% in November
  • 37.35% of sales originated from a mobile device – up from 36.46% in November
  • 15.75% of sales came from a smartphone – up from 14.74% in November
  • Mobile traffic converted at 4.92% - up from 4.77% in November
  • Mobile Average Order Value (AOV) was £62.96 – down from £66.92 in November

Individual Device Trends:

  • Android smartphones accounted for 26.20% of smartphone traffic and 26.03% of sales
  • Android tablets accounted for 40.96% of tablet traffic but only 22.99% of sales
  • Tablet devices converted at 6.72% while smartphones dragged down the overall mobile conversion rate – converting at 4.07%
  • iPad typically converts at 3 percentage points above Android tablets
  • iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do