'Fresh' UK Marketing News from theMarketingblog

Sales appointments case study : How Xpand Unlimited delivered 10 fully qualified BANT appointments - the client converted over 40% of them

WHEN IS A LEAD DEAD?

One of our clients had collected data from exhibiting at major industry shows and their website landing pages. The data was 6-18 months old and they hadn't had the expected ROI from their marketing efforts. They needed more sales appointments to get potential clients into their sales funnel to hit their forecast for that year. 

Xpand UnLimited were able to consult with the client take an exact brief of what the ideal prospect looked like, understand the proposition and then deliver 10 fully qualified BANT appointments of which the client converted over 40%.

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Top fashion weather woes - style doesn’t need to be sacrificed for practicality - Joules

Research released today by Joules shows that one in five women feel that they must sacrifice fashion for function when on holiday

 -       More than 1 in 10 (15%) find that having to choose functionality over fashion because of the weather is their biggest holiday weather woe

-       Just under half (46%) of British adults estimate that they typically talk about the weather once a day

-       The most common holiday weather woe is not taking enough layers, leaving you feeling cold and uncomfortable (35%)

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Hospitality and Catering News - Red’s True Barbecue, Krug & Chips, Old Swan & Minster Mill, National Waiters Day, CGA Peach, New Hospitality Venue at Twickenham

About H&C News

Super 8 fuel Red’s growth with investment deal

MAY 24, 2015
Super 8 fuel Reds growth with investment deal

Fast-growing smokehouse concept Red’s True Barbecue has secured £5M investment, stoking the fires of its roll out plans. The debt funding and equity investment deal brings together a handpicked consortium of eight of the industry’s most respected CEOs and MDs to help accelerate its aggressive expansion. The ‘Super 8’ includes industry veteran Ian Neill, Jamie […]

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By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.. Gartner in the MTA blog

Lawrence Collis and David Wiles explain why they founded the Marketing Technology Association 

Digital.

It’s a word that can strike either excitement or fear in the heart. That’s because many business leaders are being thrust into a new world. A world that doesn’t make them feel brave. A world built on technology.

In April 2012 The Economist ran a front cover feature that talked of a Third Industrial Revolution, on how manufacturing is going digital. If we pause for a moment and consider what that means in practice, the profound shift that is underway: advanced manufacturing, 3D printing, cloud computing, social. This is not only industrial change, it is cultural change. On a global level.

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Movers and Groovers : The "bash the bonus bullies" banker arrives at Whitbread as CEO

Costa Coffee group Whitbread hires Alison Brittain as new chief executive

Whitbread, the owner of the Costa Coffee and Premier Inn brands, has named Alison Brittain, currently head of Lloyds Banking Group's retail division as its new chief executive.

Ms Brittain aged 50, will replace Andy Harrison, who said in April he would retire from full time executive life at the end of February next year.

Ms Brittain is one of the UK's top female bankers and has previously said she would "bash the bonus bullies" and change the sales culture at the taxpayer-owned bank.

The Lloyds boss will join the leisure group on 4 January 2016. She has previously held senior roles at Santander UK and Barclays as well as a non-executive role at Marks and Spencer.

The bank said that Ms Brittain would be replaced on an interim basis by David Oldfield, currently responsible for IT and operations. He will be replaced by Karin Cook, currently commercial banking chief operating officer.

“Alison has played a significant role in leading the transformation of our retail business and I thank her for her contribution”, said António Horta-Osório, Lloyds Baking Group chief executive. “I am also delighted we have proven executives able to step up to fill the positions created by her move.”