'Fresh' UK Marketing News from theMarketingblog

Crisis Management Leaders Summit Perth 2015 Agenda

Date: Thursday 8th October, 2015
http://perth2015.gocrisis.com/

TIME SLOT TOPIC
7.30am REGISTRATION, TEA & COFFEE ON ARRIVAL
8.30am

CONFERENCE OPEN
JAMES LUSH
720 ABC Perth Presenter and Professional MC
8.40am
WELCOME AND CONFERENCE OVERVIEW
IAN CAMPBELL
Former Senator, Chairman ASG
9.00am
LESSONS LEARNT FROM WORLD EVENTS
ELMARIE MARAIS
Managing Director, GoCrisis Management

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Check out 10 of the most emotional adverts of 2015

Advertisements can be inspirational, funny, sad and heartwarming if executed well. 

They can take you through a range of emotions, and work extremely well for products and brands. Check out 10 of the most emotional adverts of 2015, they are sure to melt your heart!

 

DOVE MEN+CARE

 

 
This real life ad celebrates the first moments fathers find out they are going to be a dad. Promoting Dove’s Men+Care range – showing a man’s real strength.

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Events: IRC 2015 - the next stage of digitally-led transformation in retail

Three sequential keynotes open this year's conference under the theme of 'Directions', considering how to set a direction for retail based on the experience of the last decade and the next stage of digitally-led transformation in retail.

Click here for further information on the full day's speaker line-up, free workshops and to book your pass

M&C Saatchi has created the first ever artificially intelligent poster campaign in the world

M&C Saatchi Unveils London’s First Artificial Intelligence Poster Campaign

London. 23 July 2015.  M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.

 The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

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