Advertisements can be inspirational, funny, sad and heartwarming if executed well.
They can take you through a range of emotions, and work extremely well for products and brands. Check out 10 of the most emotional adverts of 2015, they are sure to melt your heart!
This real life ad celebrates the first moments fathers find out they are going to be a dad. Promoting Dove’s Men+Care range – showing a man’s real strength.
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Three sequential keynotes open this year's conference under the theme of 'Directions', considering how to set a direction for retail based on the experience of the last decade and the next stage of digitally-led transformation in retail. |
M&C Saatchi Unveils London’s First Artificial
Intelligence Poster Campaign
London. 23 July 2015. M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.
The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.
RealNetworks has launched RealTimes™, an app and service which finds the best photos and videos you've taken and automatically turns them into RealTimes Stories™ that can be easily saved and shared.
RealTimes solves one of the biggest problems consumers face today: too many photos and videos, and not enough time to organize and share them. RealTimes automatically picks the best moments from a consumer's photo and video camera roll – that big football game or a baby's first birthday – and automatically and instantly creates an engaging RealTimes Story. It's also easy and fast to customize RealTimes Stories by rearranging clips and photos, changing the duration, and adding filters and personal soundtracks. RealTimes Stories are fun to watch and can easily be shared – recipients don't even need the app to view the Stories.
While the government's plans for companies with more than 250 employees to publish their average pay for male and female workers is welcome, Emolument.com stats show that the gap may actually be more pronounced in smaller companies. The statistics, taken from data submitted anonymously by over 61,000 people, show that:
Tables illustrating the salary gender gap for small and large companies in a selection of industries are shown below:
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Women salary |
Men salary |
Gender gap |
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250+ employees |
£29,000 |
£32,000 |
11% |
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Less than 250 employees |
£30,000 |
£36,000 |
26% |
|
|
Women salary |
Women bonus |
Men salary |
Men bonus |
Gender Gap |
|
250+ employees |
£86,000 |
£15,000 |
£100,000 |
£30,000 |
22% |
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Less than 250 employees |
£87,500 |
£20,000 |
£100,000 |
£30,000 |
17% |
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Women salary |
Men salary |
Gender gap |
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250+ employees |
£50,000 |
£50,000 |
0% |
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Less than 250 employees |
£40,000 |
£50,000 |
20% |
|
|
Women salary |
Men salary |
Pay gap |
|
250+ employees |
£71,000 |
£71,000 |
0% |
|
Less than 250 employees |
£46,000 |
£54,000 |
15% |
