Tesco is the UK’s least favourite grocer, a new survey has found.
The consumer insights firm Market Force Information asked 6,800 British shoppers about their purchasing habits and compiled a loyalty score for each supermarket brand based on customers’ satisfaction and their likelihood to refer that store to others.
Consumers are confusing sugar and fat
- 56% of people have not changed their eating habits as a result of reported increased sugar levels in certain food and drink
- Making food cheaper is still the primary driver of making healthier choices with over half the population believing this
- And with half of our respondents having been on a diet in the last year, attention is definitely drawn to what will assist weight loss and healthy eating
Findings from the Grocery Eye study, conducted by business intelligence consultancy, Future Thinking, show that the UK population is struggling to understand whether they should be cutting out sugar, fat or both from their diets. In general, there are clear attempts to focus more on sugar than fat. However, when it comes to active weight loss the decision making is reversed and cutting sugar gets left by the wayside in favour of reducing fat and portion sizes, despite sugar being the most significant factor in dieting success.
One of our clients had collected data from exhibiting at major industry shows and their website landing pages. The data was 6-18 months old and they hadn't had the expected ROI from their marketing efforts. They needed more sales appointments to get potential clients into their sales funnel to hit their forecast for that year.
Xpand UnLimited were able to consult with the client take an exact brief of what the ideal prospect looked like, understand the proposition and then deliver 10 fully qualified BANT appointments of which the client converted over 40%.