By Paul Skeldon
Shoppers’ lack of confidence is strongest with mobile, as 40% of UK consumers – more than any other country surveyed – believe that mobile shopping isn’t as fast and easy as shopping on a computer. This poor experience could explain why over a third (36%) of UK consumers say they don’t plan to make any purchases from mobile devices this year.
Paddy Power won the dubious honour of the most complained-about ad in history, with its promise offering "money back if he walks" during the Oscar Pistorius trial.
A total of 5,525 people complained about the advert, which was subsequently banned. It also attracted more than 120,000 signatures on a Change.org protest petition.
Campaign Optimiser 2.0 – Evaluating and predicting future multiplatform campaigns for the financial services sector
Measuring, evaluating and predicting advertising and sponsorship campaign effectiveness is increasingly complex as media usage fragments.
Whether you’re choosing a new bank, credit card or other financial product, customers are bombarded with messages and campaigns for brands across all forms of media; from billboard, TV advertising and sponsorship to press, email and online collateral.
How do financial institutions make sure their campaigns and messages stand out and resonate with today’s audience? What are the most effective media channels to use? What makes a campaign for your brand successful?
Here at SPA Future Thinking we help a wide variety of financial institutions as well as media agencies and broadcasters answer these questions. Through bespoke surveys we use our knowledge of the sector to show what’s working and what isn’t, from campaign appeal through to the effectiveness of various campaign touchpoints.
'Fresh' UK marketing news, case studies, articles, success stories etc.100+ suggestions
110% Marketing News theMarketingblog100+ suggestions