'Fresh' UK Marketing News from theMarketingblog

Women for Women : Who is Hollywood's smartest 'Mommy Mogul'?

Why Jessica Alba Just Might Be Hollywood's Smartest Mommy Mogul

Stefanie Keenan/Getty
There’s no shortage of Yummy Mummys in Hollywood who have figured out celebrity plus motherhood plus a clever marketing campaign for a family-centric product can equal the beginnings of a business outside of Tinseltown that may have a longer shelf life than the average movie career. From the highfalutin recommendations of Gwyneth Paltrow on her website Goop ($900 throw anyone?) to the train wreck reality television franchise that is Tori Spelling’s life, it seems that virtually every actress in every strata of the entertainment business is developing their personal brand around their experiences as a mother.

And then there’s Jessica Alba.

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What’s the difference between a picture of 11 female rowers pictured covering their breasts with life-jackets and a picture of 16 male rowers naked?

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MEET THE GIRLS BEHIND THE NAKED CALENDAR FACEBOOK DEEMED PORNOGRAPHIC

THE DEBRIEF: THEY'RE UNDERSTANDLY PRETTY FRUSTRATED BY THE FACT THE EQUIVALENT PICTURES OF MEN FACED A VERY DIFFERENT (POSITIVE) REACTION...

What’s the difference between a picture of 11 female rowers pictured covering their breasts with life-jackets and a picture of 16 male rowers naked, their penises covered up by sitting on the shoulders of their fellow team-mates?

Both pictures were part of Warwick University’s much-famed rowing club’s charity calendars, designed to raise money through their provocatively cheeky images.

But when they were released within weeks of each other one was slated as ‘explicit porn’ and thrown off Facebook; the other was described as ‘gorgeous nakedness who make our ovaries explode.’ No prizes for guessing which way round.

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A Few Fun Friday Finds and the Weekly Blog Recap from Alyson Stone at Pipeliner


 
 
A Few Fun Friday Finds and the Weekly Blog Recap
 


 
Pipeliner Adds 40+ Enhancements, New Features, and Updates!
Starting with a powerful, customizable, and design-conscious new Calendar, this week we released another product update. Help “hotspot” on-screen text, Contact value “instant read,” built-in calculator and much more -- a plethora of good things for our users.
Read Now ›    by Alyson Stone | July 29, 2014
Sell Harder or Sell Smarter: Why Social Selling Works
A fresh and welcome voice on our blog this week -- Al Hopper, with a compelling article about the power of social selling.
Read Now ›    by Albert Hopper | July 30, 2014

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'Fresh' articles about Data Driven Business London, Affiliate Marketing, HSBC is launching UK Or Away, Conversion Conference, eMetrics Summit and Predictive Analytics World

Affiliate marketing is trumpeted as one of the great money spinning phenomena of the internet age. Forrester predicts that it will be worth $4.5billion by 2015, yet many of us don’t know how to get a piece of the action.

So the good people at eSeller have taken action and drawn up a series of guides explaining what affiliate marketing is, which businesses can help and what your next steps should be. Before you know it you’ll be reaping the benefits of other people’s traffic!

To stay connected with all eSeller does, check us out on Twitter, Facebook, Google+, LinkedIn and Pinterest. There’s no excuse not to stay in touch. And as always, don’t forget to register with us.

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Apps World Europe 2014 promises to be the best show yet / Ian Johnson, founder

Apps World Europe reveals keynote line-up that includes Google Glass Founder


Apps World Europe 2014

LONDON--(BUSINESS WIRE)--Apps World Europe has announced the first of its keynote speakers for the show with a line-up that includes Babak Parvis, the creator of Google Glass and now vice president of Amazon. Parvis is one of a number of experts who will present keynote speeches at Apps World Europe, which will move for the first time to London’s Excel in November. 

The keynote speakers make up more than 200 speakers who will be presenting at the show which is due to attract more than 12,000 attendees for 2014.

Takeshi Idezawa, Chief Operating Officer, LINE

Takeshi Idezawa joined Livin' on the EDGE Co., Ltd in 2001 and was placed in the mobile business division.

In 2003, he was appointed as the Executive Vice President and presided over the company’s mobile business. He was also involved in the company’s mobile business ventures in Spain, Germany, and other European countries. Later, he moved on to become the Chief Executive Officer of livedoor Co., Ltd, where ...Other keynotes include As Seen on TV founder, entrepreneur and investor and now Shark Tank judge (the US equivalent of Dragon’s Den) 

Kevin Harrington – the man also credited with creating the infomercial in 1984. Another famous TV face includes Jason Bradbury, presenter of The Gadget Show UK & US whose television career spans nearly 20 years. Other keynotes include Peter Molyneux, founder of Lionhead Studiosand one of the most recognised faces in the video games industry; Sir Nigel Shadbolt, Co-Founder & Chairman, ODI - Open Data Institutewhose 33 year career saw him being knighted in 2013; Gerard Grech, CEO, Tech City UK whose international experience has taken him now to new heights building Tech City UK

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