'Fresh' UK Marketing News from theMarketingblog

Ten very fresh marketing nuggets : New Hanes Underwear Ad, Duchess of Cambridge , #ForeverFaster , Conversion Conference London, Raciest fashion ads, Alan Bloodworth, ohal,


Conversion Conference London / Use MARKETINGBLOG14 for a 15% discount |

From www.themarketingblog.co.uk - 

“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” Tim Ash, ... http://t.co/I90eKtdugg … pic.twitter.com/zKmLiYqCdv — Will


“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” Tim Ash, ...

 

Duchess of Cambridge makes Vanity Fair’s best dressed Hall of Fame - Telegraph

From fashion.telegraph.co.uk - 

Along with designer Karl Lagerfeld, the Duchess of Cambridge has been inaugurated into Vanity Fair magazine's international best-dressed list Hall of Fame


The young monarch, 32, who married Prince William in 2011, has cut an elegant figure in luxury and high street British fashion brands as she carries out official engagements across the world.

 

What to invest in this year for your business | TheMarketingblog

From www.themarketingblog.co.uk - 

What should business owners invest in this yearIt is important to make sure that investments in your company are cost effective, promote business growth, boost

 

Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas | TheMarketingblog

From www.themarketingblog.co.uk - 

Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new


‘BackInYourBox’, created by WCRS and facilitated by Mediacom and Rapport, is a touch-enabled interactive sound campaign created to encourage families to engage with NOW TV, bringing families together in a fun and leisurely environment.

 

I want a spot in that hot tub next time. #ForeverFaster / PUMA | TheMarketingblog

From www.themarketingblog.co.uk - 

Nice work if you can get it! @usainbolt and @FinallyMario having a blast in new @PUMA TV ad http://t.co/LuLL3uSJxi … pic.twitter.com/Oq3rToOKeI — Will Corry

The 15 raciest fashion ads of all time

From twitter.com - 

The 15 RACIEST fashion ads of all time: http://hbazaar.co/6012mm00 pic.twitter.com/e2ZfCNw9Ww

 

Three quarters of Britons shop online, says the ONS

From www.dailymail.co.uk - 

In 2014, some 74 per cent of adults bought goods or services online, up from 53 per cent in 2008, while 53 per cent bank online, compared to 30 per cent in 2007.

 

The power of segmentation: Driving retailers to the right customer | TheMarketingblog

From www.themarketingblog.co.uk - 

By Alan Bloodworth, managing partner, @ohal_group Ohal We all know how vital it is within the retail sector for the central message of any given advertising

 

New Hanes Underwear Ad Proves That Silly Can Be Sexy | LBBOnline

From www.lbbonline.com - 

Little Black Book,
360i teams up with director Remy Cayuela for some fun-filled frolicking

Fresh from his sperm-filled music video for Tensnake, director Remy Cayuela has moved his attention from men's undies to ladies' in this rather joyful ad for Hanes. And this time round it's all good clean fun as a bunch of women muck about in their beautifully lit apartments, enjoying their silly time. The creative is from agency 360i New York and the spot was produced by Ninja.

 

#ForeverFaster | Calling All Troublemakers | PUMA - YouTube

From www.youtube.com - 

PUMA’s mission is to be the fastest sports brand in the world. Through our endless pursuit to push the sports world forward, we are Forever Faster. Not fast....

 

“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” / Tim Ash, Keynote at the Conversion Conference on 29/30 October in London

Get to Know Tim Ash

Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

http://conversionconference.co.uk/    Hi Tim, you are CEO at SiteTuners. Please, tell us about the relevance of conversion optimization for your work. What are you doing in this field, and where do you want to go within the next year?

My work is conversion optimization. I wrote a couple of bestselling books on it and started the Conversion Conference to help the industry grow. There is no more important activity in online marketing – getting the most value out of the visitors to your website should be at the heart of everything.

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Nice work if you can get it! @usainbolt and @FinallyMario having a blast in new @PUMA TV ad

Puma has released a TV ad featuring Mario and Usain Bolt in a hot tub to launch its new brand platform.

The ad is called "calling all troublemakers" and was created by JWT New York. The spot is part of Puma’s new "forever faster" brand platform.

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Rory McIlroy spends time with fan, M&S loses top-ranking board member, Remember Andy Murray, Cristiano Ronaldo stands out, Sartorial slumming, How to earn customer loyalty,

Help commemorate the deaths of Andy Murray and Harry Styles, WWI soldiers

From www.fastcocreate.com - 

The Royal British Legion is using recognizable names to promote its campaign to honor every Commonwealth serviceman who died in WWI.


It's not the Andy Murray who won the 2013 Wimbledon title, it's the one who died in 1915. That name, along with Harry Styles, Tom Jones, Alex Ferguson and Gordon Brown are famous in the U.K. and around the world, but they also share the monikers with the fallen fighters of the First World War. 

The Royal British Legion and agency RKCR/Y&R are using these coincidental circumstances to help promote an online campaign to commemorate each and every of the more than million Commonwealth serviceman who died as a result of WWI.

 

SME's / How to earn customer loyalty

From origin-www.businessweek.com - 

Five tips to create the kind of friendly, honest, service-oriented business that will keep customers coming back

:

Loyalty really comes down to this: giving people a reason to shop at your business, rather than going across town or hopping online and spending their money at a larger, better-known company. Most often, people go out of their way to patronize small companies because they know and like the people there and enjoy the shopping experience.

 

Another one bites the dust : M&S loses top-ranking board member Jan du Plessis to SABMiller

From www.dailymail.co.uk - 

Senior non-executive director Jan du Plessis yesterday quit his job at the high street giant to take up the position of chairman at Peroni brewer SABMiller.


:

Jan du Plessis - A hard hitter, he was seen as a steadying force on the retailer’s board, and one of the men best able to hold to account chief executive Marc Bolland, under whom M&S has encountered mixed fortunes. Although its food business has grown strongly, the Dutchman has failed to turn around its clothing division and presided over 12 quarters of falling sales in its non-food general merchandise division.

Cristiano Ronaldo in the most bizarre endorsement deal ad

From www.fastcocreate.com - 

There shouldn't be enough money in the world to get someone to do this.


Look, we all know sometimes athletes make strange endorsement choices.Scooters, car dealerships, roomy toe areas, it's obvious the pros are just getting a pay day. 

But even in the jaded light of blatant consumerism, this Japanese ad for a company called Pao starring Cristiano Ronaldo stands out.

 

Women for Women : The global business of sartorial slumming

From www.newyorker.com - 

Middle-class kids spend billions to project street cred. The upshot is a pair of jeans, pummeled by a lion or tiger, with a four-digit price tag.

It now appears, according to an article on the British Web site the Conversation, that jeans savaged by wild animals are a trend in designer sportswear. 

A Japanese denim brand had the bright idea, at least for raising its profile, of sewing indigo-dyed cotton fabric around rimless tires, sausage-shaped bolsters, and fat rubber balls, and throwing the objects to the inmates of the Kamine Zoo, in Hitachi City. In an accompanying video, the beasts bound from their cages and fall upon their novel chew toys with such relish that you have to wonder if there isn’t a little catnip involved. 

The scene reminded me of toddlers on Christmas morning, tumbling down the stairs, unable to contain their excitement, and tearing into the neatly wrapped parcels under the tree.

 

Rory McIlroy spends time with fan at Louisville gas station

From www.pgatour.com - 

Rory McIlroy (28237), PGA Championship, PGA TOUR

:

Campbell left impressed with McIlroy, concluding the blog by saying: “He’s the #1 golfer in the world and more importantly a fine young man. Those two don’t always go together. He could have easily ignored us and we would have understood — after all, he is trying to win a major championship. 

 But he didn’t ignore us because he has character and recognizes the importance and his responsibility as an ambassador of the game. He took just a minute of his time to create an experience that we won’t forget. The man is one of the best drivers in golf, drives his own car and was going to pump his own gas. 

And he’s even driving on the wrong side of the road compared to how he learned to drive in Northern Ireland. Success has not gone to his head, and I hope that it never does. If he keeps his feet on the ground, it’s hard to say how much of his potential that he will achieve.”

Q. Is the footwear industry on the edge? / Fiona Wyatt

Salman Khan_Relaxo_Hawaiin_Talking Mens Shoes

FOOTWEAR INDUSTRY ON THE EDGE?

It has been 5 years since the Global Financial Crisis, and economic recovery is well overdue. The IMF cited that the two most likely global risks for economic resilience is, fiscal imbalances and income disparity. The Footwear industry has certainly been impacted by both. 

You should include adverse weather, which has seen winter collections and summer collections selling so slow, that sales have been the feature of most retailers for far too long.

According to Euromonitor.com - Apparel and footwear has seen an hourglass consumption shape for 2013. This means that consumers are paying for premium and economy products over the mid price products.

The pattern appears to be, that the little growth in 2013, was not in Europe. Look at these figures from Europe:

  • Italy had unemployment levels of 12% in general, and 35% amongst the young.
  • Switzerland’s low temperatures resulted in retailers selling summer products cheap.
  • The men’s footwear section was hardest hit in the Netherlands, men did not spend as much on athletic shoes in favour of pairing up smart/casual look.
  • Pretty much the same could be said for Spain, France, Greece, Portugal.
  • The few glimmers of hope came from Austria, Finland and Poland who all saw an increase of 1% in their apparel and footwear sales.

The rest of the world fared better, however still painting a picture of cautious sales.

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