Outdoor grows 6.4% to £258.8m in Q2
By Arif Durrani, mediaweek.co.uk, 30 July 2014, 02:36PM
The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.
For the quarter, the headline total reported across all outdoor is £258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor.
By Arif Durrani, mediaweek.co.uk, 30 July 2014, 02:36PM
The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.
For the quarter, the headline total reported across all outdoor is £258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor.
Digital revenues amounted to £68.3m, up 30% year on year, the biggest quarterly digital revenue on record. Digital accounted for 26% of the total.
Mike Baker, chief executive of the OMC, said: "It’s been a good quarter, with transport and digital driving growth. We have now seen growth in nine of the last eleven quarters. Digital growth is on the march again, reflecting the continued confident investment by media owners into new plant.
Exponential launch range of new video ad formats to drive online video spend
“The key to
successful video advertising is not thinking about it like TV advertising”
Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.
All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.
The units come from Exponential’s video and mobile audience engagement divisions Firefly Video, Adotube and Appsnack, respectively.
“The key to successful video advertising is not thinking about it like TV advertising, which the industry seems intent on moving towards. In fact, these new units are what video advertising should have been if it hadn't been invented more than 50 years ago,” says Doug Conely, Exponential’s chief strategy officer.
Unsuspecting victims of a shark attack in this hidden camera stunt
Londoners targeted in Sharknado shark attack stunt
Customers at shark attack Steve Hatt Fishmongers in north London were ‘attacked’ by an animatronic shark as they passed it, placed on the fish counter as if for sale.
‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital / Transport for London (TfL) and M&C Saatchi
Transport for London (TfL) and
M&C Saatchi have unveiled a colourful campaign – ‘Without Leaving London’ –
celebrating the places and experiences it’s possible to discover within the
capital, encouraging Londoners to make use of off-peak travel to explore them.
The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. The content element of the campaign will include a Time Out takeover, with a co-branded landing page and carefully curated Time Out articles at TimeOut.com/TfL, as well as a BuzzFeed Quiz.
Sharing content at events was stuck in the past. Not anymore. / Event Wallet is a new kind of app – designed to change the event experience for the better
The smarter way to collect content
Sharing content at events was stuck in the past. Not anymore.
While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting.
So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet.
The smarter way to collect content
Event Wallet is a new kind of app – designed to change the event experience for the better.
It gives event attendees an easy and convenient way to discover, collect and share content from exhibitors – straight to their device.
Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. The information of those who have collected the content on the day can then be passed to your lead hungry sales team.