'Fresh' UK Marketing News from theMarketingblog

"As a coffee lover I was immediately drawn to the Cafétouch" / Email Campaign of the Month: Liquidline – August 2014

Editor : I found this very useful review of an email shot. It's from forfront

Email Campaign of the Month: Liquidline – August 2014

Hand-picked from the thousands of emails sent on e-shot™  the victorious Campaign of the Month is, as usual, a very deserving champion. Without any more waffle, let’s get down to business. The winner is Liquidline for their campaign, “Introducing Cafétouch”!

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A huge round of applause is in order for this very attractive, inviting and effective email. As a coffee lover I was immediately drawn to the Cafétouch (but that’s not the only reason we’ve selected their email!)

Read on to learn exactly why their message has claimed our coveted prize.

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Movers and Groovers : LIDA hires experienced head of design and talent development director

Direct and digital agency LIDA @lidalondon has appointed multi-award winning Sven Kaifel as its new Head of Design. Cannes Lions Gold award-winning Kaifel is set to join the agency this week.

Reporting into LIDA’s Executive Creative Director, Nicky Bullard, Kaifel will be responsible for the agency’s entire design output across press, print DM, digital and social media for LIDA’s impressive client list that includes: O2, Boots, Virgin Holidays and Land Rover.

Nicky Bullard, Executive Creative Director, at LIDA commented: “Sven has an excellent history of delivering innovative design, which fits perfectly with our positioning. Our creative department is an great place to be right now – we’ve won some strong new business and have some exciting creative in the pipeline. His energy, talent and passion speaks volumes and we can’t wait for him to get stuck in.”

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Ten very fresh marketing nuggets : New Hanes Underwear Ad, Duchess of Cambridge , #ForeverFaster , Conversion Conference London, Raciest fashion ads, Alan Bloodworth, ohal,


Conversion Conference London / Use MARKETINGBLOG14 for a 15% discount |

From www.themarketingblog.co.uk - 

“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” Tim Ash, ... http://t.co/I90eKtdugg … pic.twitter.com/zKmLiYqCdv — Will


“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” Tim Ash, ...

 

Duchess of Cambridge makes Vanity Fair’s best dressed Hall of Fame - Telegraph

From fashion.telegraph.co.uk - 

Along with designer Karl Lagerfeld, the Duchess of Cambridge has been inaugurated into Vanity Fair magazine's international best-dressed list Hall of Fame


The young monarch, 32, who married Prince William in 2011, has cut an elegant figure in luxury and high street British fashion brands as she carries out official engagements across the world.

 

What to invest in this year for your business | TheMarketingblog

From www.themarketingblog.co.uk - 

What should business owners invest in this yearIt is important to make sure that investments in your company are cost effective, promote business growth, boost

 

Field marketing / Primesight partners with NOW TV to deliver interactive digital campaign in cinemas | TheMarketingblog

From www.themarketingblog.co.uk - 

Primesight, @primesight one of the UK’s largest providers of out-of-home solutions, can today announce it has been appointed to facilitate NOW TV’s new


‘BackInYourBox’, created by WCRS and facilitated by Mediacom and Rapport, is a touch-enabled interactive sound campaign created to encourage families to engage with NOW TV, bringing families together in a fun and leisurely environment.

 

I want a spot in that hot tub next time. #ForeverFaster / PUMA | TheMarketingblog

From www.themarketingblog.co.uk - 

Nice work if you can get it! @usainbolt and @FinallyMario having a blast in new @PUMA TV ad http://t.co/LuLL3uSJxi … pic.twitter.com/Oq3rToOKeI — Will Corry

The 15 raciest fashion ads of all time

From twitter.com - 

The 15 RACIEST fashion ads of all time: http://hbazaar.co/6012mm00 pic.twitter.com/e2ZfCNw9Ww

 

Three quarters of Britons shop online, says the ONS

From www.dailymail.co.uk - 

In 2014, some 74 per cent of adults bought goods or services online, up from 53 per cent in 2008, while 53 per cent bank online, compared to 30 per cent in 2007.

 

The power of segmentation: Driving retailers to the right customer | TheMarketingblog

From www.themarketingblog.co.uk - 

By Alan Bloodworth, managing partner, @ohal_group Ohal We all know how vital it is within the retail sector for the central message of any given advertising

 

New Hanes Underwear Ad Proves That Silly Can Be Sexy | LBBOnline

From www.lbbonline.com - 

Little Black Book,
360i teams up with director Remy Cayuela for some fun-filled frolicking

Fresh from his sperm-filled music video for Tensnake, director Remy Cayuela has moved his attention from men's undies to ladies' in this rather joyful ad for Hanes. And this time round it's all good clean fun as a bunch of women muck about in their beautifully lit apartments, enjoying their silly time. The creative is from agency 360i New York and the spot was produced by Ninja.

 

#ForeverFaster | Calling All Troublemakers | PUMA - YouTube

From www.youtube.com - 

PUMA’s mission is to be the fastest sports brand in the world. Through our endless pursuit to push the sports world forward, we are Forever Faster. Not fast....

 

“Conversion Mythbusting – Debunking the Lies On The Way To Higher Profits” / Tim Ash, Keynote at the Conversion Conference on 29/30 October in London

Get to Know Tim Ash

Use MARKETINGBLOG14 for a 15% discount at the Conversion Conference London Olympia, 29-30 October, 2014

http://conversionconference.co.uk/    Hi Tim, you are CEO at SiteTuners. Please, tell us about the relevance of conversion optimization for your work. What are you doing in this field, and where do you want to go within the next year?

My work is conversion optimization. I wrote a couple of bestselling books on it and started the Conversion Conference to help the industry grow. There is no more important activity in online marketing – getting the most value out of the visitors to your website should be at the heart of everything.

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