'Fresh' UK Marketing News from theMarketingblog

‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital / Transport for London (TfL) and M&C Saatchi

Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign – ‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital, encouraging Londoners to make use of off-peak travel to explore them.

The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. The content element of the campaign will include a Time Out takeover, with a co-branded landing page and carefully curated Time Out articles at TimeOut.com/TfL, as well as a BuzzFeed Quiz.

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Sharing content at events was stuck in the past. Not anymore. / Event Wallet is a new kind of app – designed to change the event experience for the better

The smarter way to collect content

Sharing content at events was stuck in the past. Not anymore.

While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting.

So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet.

The smarter way to collect content

Event Wallet is a new kind of app – designed to change the event experience for the better.

It gives event attendees an easy and convenient way to discover, collect and share content from exhibitors – straight to their device.

Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. The information of those who have collected the content on the day can then be passed to your lead hungry sales team.

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Events : "How a first time exhibitor can prepare successfully for a trade show event"

Exhibiting at an event helps not only build brand awareness for your company but helps gain potential customers. It may seem daunting before attending an exhibition at where to start and what plans to make. Completing the following steps will help any first time exhibitor prepare successfully for a trade show event:

Choose the right event – Make sure you’re attending an event that will give you the right audience. Think carefully about which exhibition would be most beneficial to exhibit at for your company. What show will attract the right types of potential customers, partners, investors or media?

The Stand – How do you get your exhibition stand to define your business to potential customers and sum up what you do? Design a stand that contributes to what you’re looking to achieve. There are some great exhibition display creators who create customised exhibition stands that get your brand noticed. Nimlok is one, just view their exhibition stands here for hire or purchase.

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Retail Research : "UK shoppers switch between five different retailers and three different channels to make purchases on monthly perishables like groceries"

shoppercentric

Grocery shopping is a hot issue right now in retail, so ask yourself, how often do you evince customer loyalty when shopping for groceries? According to a new research project undertaken by Shoppercentric, previous speculation about customer loyalty is now being flipped.

Retailers are turning their sights

Shoppercentric’s “WindowOn…Fragmented Shopper Repertoires,” demonstrates that on average, UK shoppers switch between five different retailers and three different channels to make purchases on monthly perishables like groceries. Loyalty, says the report, can no longer be assumed.

Danielle Pinnington, Managing Director at Shoppercentric, said that: “The big four grocery retailers are turning their sights from large format one-stop-shops to smaller c-store formats, yet panel research suggests that the convenience channel has actually lost share in the past five years. We decided to talk to shoppers directly and find out how they believe their habits are changing.”

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Movers and Groovers : Mark Newton-Jones, a keynote speaker at the Internet Retailing Conference 2014 is appointed CEO of Mothercare

Mothercare appoints Mark Newton-Jones as permanent chief executive

Mothercare-PR-image-1

By Chloe Rigby

Mothercare [IRDX RMOC] has appointed internet retailing veteran Mark Newton-Jones as its chief executive.

The appointment, which starts from July 17, follows Newton-Jones’ four-month interim stint in the role leading the maternity-to-nursery-equipment provider.

The hire reflects the importance of online and multichannel retailing to the company: Newton-Jones previously spent 10 years as chief executive of home shopping business Shop Direct [IRDX RSDG], during which it moved firmly towards online, launching brands including very.co.uk and isme.com. He also previously spent 18 years at Next [IRDX RNXT], with five years as director responsible for the Next Directory.

Alan Parker, Mothercare chairman, said he was delighted with the £600,000-a-year appointment.

“[Mark] has already made a substantial difference to the UK business already in the four months he has been with us and is a first-class retailer with a highly successful track record,” he said. “After a rigorous recruitment process, we have chosen a strong and experienced leader in Mark to drive the UK turnaround, and take Mothercare’s international business from strength to strength in order to deliver significant value for our shareholders.”

Mark Newton-Jones said: “I am very much looking forward to leading the Mothercare Group at such an important time in its development. Mothercare and Early Learning Centre are two iconic UK retail brands which have both developed into significant international businesses, serving parents and young children in 60 countries.

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