'Fresh' UK Marketing News from theMarketingblog

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games

Irn-Bru Commonwealth Games Advert Soft Drink

Irn-Bru has released an impassioned and cinematic advert to celebrate the arrival of the Commonwealth Games in Glasgow.

The video, called IRN In Our Blood, features a good-humored narrative talking about Scotland’s attitudes to sport and it’s status as perennial underdogs, two elements why belie the passion Scotland has for sport and its sporting heroes.

Created by the Leigh Agency, the 1-minute long advert is a rally cry to all Scots in the build up to the Games to back their country and join a long history of impassioned Scottish people in supporting the Games in Scotland.

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What will we learn from the IMRG International Trading Passports?

We take a look at the first IMRG Passport, which will examine the key considerations of a prospective merchant in seeking to successfully sell to customers in the United Kingdom.

The global e-commerce landscape is constantly evolving, and for the aspiring cross-border entrepreneur, new and exciting opportunities abound. Truly, the borderless nature of the internet brings with it unrivalled and never-before-seen prospects; a fertile terrain upon which to sow the seeds of growth.

The United Kingdom is seen as a very desirable destination in which to 'set up shop', and seek to appeal to these hungry consumers.

The purpose of this passport is to detail and examine the key considerations of a prospective merchant in seeking to successfully sell to customers in the United Kingdom, a country ranked by the World Bank as one of the top European destinations in which to set up and operate a business.

To be one of the first to receive the Passport, register for #IMRGConnect now.

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Adyoulike integrates across publishers seamlessly to deliver brand content

Adyoulike Reports 250 Percent Turnover Growth

Julien Verdier, CEO of Adyoulike,

Native advertising platform Adyoulike today reported global turnover growth of 250 percent in its half-yearly figures for 2014, keeping it on target for $10m revenue this year.

The business’s European growth has led the way. The first half of 2014 also saw Adyoulike run more than 400 native advertising campaigns in Europe for leading brands including L’Oreal, Coca-Cola and BMW, compared to the 300 campaigns it ran during the entirety of 2013.

Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience.

Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi,

NSPCC hands PR account to Amaze

From www.thedrum.com - 

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Another ad for Jaguar has been banned after a complaint that it promoted unsafe driving.


An advertisement for Jaguar’s F-Type Coupé has been banned after a complaint that it promoted unsafe driving.

The Advertising Standards Authority received a complaint about the ‘The Art of Villainy’ ad, with the complainant saying it was socially irresponsible because it featured and encouraged dangerous driving.

The clip, in which actor Tom Hiddleston compares the merits of the car with the characteristics that make up a good Hollywood villain, ends with him accelerating along the Embankment, which the ASA deemed to be ‘suggesting excessive speed.’

‘Whilst we acknowledged the sequences were brief, we considered that the second part of the ad suggested that the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving,’ it said in a statement.

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