'Fresh' UK Marketing News from theMarketingblog

Exponential launch range of new video ad formats to drive online video spend

“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

The units come from Exponential’s video and mobile audience engagement divisions Firefly Video, Adotube and Appsnack, respectively.

“The key to successful video advertising is not thinking about it like TV advertising, which the industry seems intent on moving towards. In fact, these new units are what video advertising should have been if it hadn't been invented more than 50 years ago,” says Doug Conely, Exponential’s chief strategy officer. 

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‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital / Transport for London (TfL) and M&C Saatchi

Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign – ‘Without Leaving London’ – celebrating the places and experiences it’s possible to discover within the capital, encouraging Londoners to make use of off-peak travel to explore them.

The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. The content element of the campaign will include a Time Out takeover, with a co-branded landing page and carefully curated Time Out articles at TimeOut.com/TfL, as well as a BuzzFeed Quiz.

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Sharing content at events was stuck in the past. Not anymore. / Event Wallet is a new kind of app – designed to change the event experience for the better

The smarter way to collect content

Sharing content at events was stuck in the past. Not anymore.

While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting.

So it is with great pleasure (and an equally large fanfare) that we introduce Event Wallet.

The smarter way to collect content

Event Wallet is a new kind of app – designed to change the event experience for the better.

It gives event attendees an easy and convenient way to discover, collect and share content from exhibitors – straight to their device.

Importantly it also gives exhibitors live analytics into what content is being collected and shared and by whom. The information of those who have collected the content on the day can then be passed to your lead hungry sales team.

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Events : "How a first time exhibitor can prepare successfully for a trade show event"

Exhibiting at an event helps not only build brand awareness for your company but helps gain potential customers. It may seem daunting before attending an exhibition at where to start and what plans to make. Completing the following steps will help any first time exhibitor prepare successfully for a trade show event:

Choose the right event – Make sure you’re attending an event that will give you the right audience. Think carefully about which exhibition would be most beneficial to exhibit at for your company. What show will attract the right types of potential customers, partners, investors or media?

The Stand – How do you get your exhibition stand to define your business to potential customers and sum up what you do? Design a stand that contributes to what you’re looking to achieve. There are some great exhibition display creators who create customised exhibition stands that get your brand noticed. Nimlok is one, just view their exhibition stands here for hire or purchase.

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