'Fresh' UK Marketing News from theMarketingblog

Expion has appointed Robert Wollner, previously industry manager at Google, to the role of managing director EMEA.

Expion, the social relationship and content marketing platform used by brands like Coca-Cola, Clear Channel, Heineken and Mondelez, today announced the launch of its new global platform. It has also appointed Robert Wollner as its new Managing Director, Europe, to lead rollout of the platform across the EU, and opened its first APAC headquarters, in Singapore.

www.Expion.com.

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Movers and Groovers : LIDA appoints Jonathan Goodman as new Managing Director

Direct and Digital agency LIDA continues to expand its offering with the promotion of former Managing Partner, Jonathan Goodman, to Managing Director. 

The move comes in a period of accelerated growth for the award-winning agency that recently launched its inaugural international office, LIDA Australia. Goodman has been instrumental in securing a number of new business wins for the agency including Virgin Holidays and Land Rover Retail. He was also responsible for a number of award-winning campaigns, including IKEA ‘Snap a Napper’.

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Virgin Holidays, M&C Saatchi, Lida, Partners Andrews Aldridge, Expion, Danone, Arena, Merck,


Virgin Holidays shows off its Caribbean Mojo in new campaign by M&C Saatchi and Lida

From www.thedrum.com - 

Virgin Holidays is promising that “The Caribbean has got it covered” this summer, in its new ad campaign which looks to...

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Research /Worldwide Ecommerce Sales to Increase Nearly 20% in 2014 / eMarketer

Asia-Pacific grows fast, while North America and Western Europe remain consistently strong

Business-to-consumer (B2C) ecommerce sales worldwide will reach $1.471 trillion in 2014, according to new figures from eMarketer, increasing nearly 20% over 2013. As internet usage continues to mature across the world, ecommerce growth will slow over time, settling around 10% by the end of our forecast period. However, with sales reaching $2.356 trillion in 2018, a 10% growth rate still represents more than $200 billion new dollars that year.

eMarketer’s definition for B2C ecommerce sales includes all products and services ordered or booked via the internet on any device, including leisure and unmanaged business travel.

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Penelope Cruz and a new Agent Provocateur Ad - "a bevy of women stripping down to their lingerie while in the middle of the desert." Via adRants

agenct_provocateur_desert_lingeriejpg

Penelope Cruz Is About to Freak Us Out With A New Agent Provocateur Ad

Last year, Penelope Cruz work with Agent Provocateur to create a dazzling videoin which lingerie-clad women frolic about in a mansion as a man wearing sunglasses ogles them while strolling through. In the end, the epic lust-fest is all in the man's head.

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