Affiliate marketing is trumpeted as one of the great money spinning phenomena of the internet age. Forrester predicts that it will be worth $4.5billion by 2015, yet many of us don’t know how to get a piece of the action.

So the good people at eSeller have taken action and drawn up a series of guides explaining what affiliate marketing is, which businesses can help and what your next steps should be. Before you know it you’ll be reaping the benefits of other people’s traffic!

To stay connected with all eSeller does, check us out on Twitter, Facebook, Google+, LinkedIn and Pinterest. There’s no excuse not to stay in touch. And as always, don’t forget to register with us.

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Apps World Europe reveals keynote line-up that includes Google Glass Founder

Apps World Europe 2014

LONDON--(BUSINESS WIRE)--Apps World Europe has announced the first of its keynote speakers for the show with a line-up that includes Babak Parvis, the creator of Google Glass and now vice president of Amazon. Parvis is one of a number of experts who will present keynote speeches at Apps World Europe, which will move for the first time to London’s Excel in November. 

The keynote speakers make up more than 200 speakers who will be presenting at the show which is due to attract more than 12,000 attendees for 2014.

Takeshi Idezawa, Chief Operating Officer, LINE

Takeshi Idezawa, Chief Operating Officer, LINE

Takeshi Idezawa joined Livin' on the EDGE Co., Ltd in 2001 and was placed in the mobile business division.

In 2003, he was appointed as the Executive Vice President and presided over the company’s mobile business. He was also involved in the company’s mobile business ventures in Spain, Germany, and other European countries. Later, he moved on to become the Chief Executive Officer of livedoor Co., Ltd, where ...Other keynotes include As Seen on TV founder, entrepreneur and investor and now Shark Tank judge (the US equivalent of Dragon’s Den) 

Kevin Harrington – the man also credited with creating the infomercial in 1984. Another famous TV face includes Jason Bradbury, presenter of The Gadget Show UK & US whose television career spans nearly 20 years. Other keynotes include Peter Molyneux, founder of Lionhead Studiosand one of the most recognised faces in the video games industry; Sir Nigel Shadbolt, Co-Founder & Chairman, ODI - Open Data Institutewhose 33 year career saw him being knighted in 2013; Gerard Grech, CEO, Tech City UK whose international experience has taken him now to new heights building Tech City UK

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“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

The units come from Exponential’s video and mobile audience engagement divisions Firefly Video, Adotube and Appsnack, respectively.

“The key to successful video advertising is not thinking about it like TV advertising, which the industry seems intent on moving towards. In fact, these new units are what video advertising should have been if it hadn't been invented more than 50 years ago,” says Doug Conely, Exponential’s chief strategy officer. 

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